×
You will be redirected back to your article in seconds

Glu Mobile’s ‘Katy Perry Pop’ Hopes to Rival Success of ‘Kim Kardashian: Hollywood’

Glu Mobile is hoping to catch lighting in a bottle twice with the release of their second celebrity game, “Katy Perry Pop.”

The game, which launches Dec. 17, lets players rise from aspiring artist to pop star with the help of mentor Katy Perry. The game allows for customization of your avatar’s look, for you to create music and shoot videos, and Katy Vision, which let’s players see venues through Perry’s eyes.

Glu wants “KPP” to match the success of its  first celebrity game, “Kim Kardashian: Hollywood”, which became a monster mobile release, generating $74.3 million in 2014. The hope that “Katy Perry Pop” comes out from the shadow of its predecessor is heightened by a big stock loss two weeks ago for Glu.

Glu Mobile’s stock decreased in each of the week’s five trading days, shedding almost 13% of its value in the process. It led to the stock hitting its lowest point in more than two years. This, however, is not uncommon for mobile developers.

Glu’s CEO Niccolo de Masi said finding someone with a strong social media presence is key when developing a game around a celebrity.

“Size of social following, uniqueness of genre, ability to fit the core aspiration of their fan base to the game mechanic are the things that we look for,” Masi said. “If you think about how much money people paid for Super Bowl commercials during her halftime performance in February, we’re effectively channeling that promotional power and brand power to this game.”

Developing games for mobile is very difficult. For one, there are millions of apps available on the app store, and within those millions are thousands of mobile games. It’s easy for games to get lost in the mix. Another problem is that with all those options, players don’t spend much time on one thing before moving to something else. Masi said you have to take into account a number of key factors when creating for mobile.

“You need to have fun core gameplay, you’ve got to have IP (intellectual property) that people respond to, have heard of, can recognize, and you’ve got to figure out how to provide a great free-to-play experience,” said Masi.  “Free-to-play is the 95 percent who never spend while also catering to the 5 percent who do spend as that generates the majority of the revenue.”

With Perry’s 79.1 million followers on Twitter compared to Kardashian’s 37.8 million, Masi believes people will come to “Katy Perry Pop” that don’t necessarily consider themselves gamers.

“There could be a lot of people playing Katy’s game, I think, that don’t necessarily consider themselves gamers,” he said. “They’ll probably say ‘I’ve never played a game before but for Katy I will,’ and that’s pretty interesting from a demographic perspective.”

“Katy Perry Pop” releases on Android and iOS.

More Digital

  • Apple-TV-subscription-streaming-event

    How to Live-Stream Today's Apple Event

    Monday is the coming-out party for Apple’s Hollywood ambitions: After years of trademark secrecy about its plans to stream into video entertainment, the tech giant is set to pull back the curtain at a media event. The live program kicks off at 10 a.m. PT / 1 p.m. ET, on Monday, March 25, from the [...]

  • Google Stadia is a Net Neutrality

    Google Stadia is a Net Neutrality Nightmare

    At the Game Developers Conference (GDC) this year, Google announced that it has taken up the long and ever-lengthening dream of the video game streaming service. Meant to replace the hefty, pricey, altogether confounding experience of buying and using various gaming hardware, Google Stadia will run video games on Google’s own hardware in a server [...]

  • crunchyroll logo

    Crunchyroll Raises Subscription Price to $7.99

    AT&T-owned anime subscription video service Crunchyroll is raising its monthly subscription price from $6.95 to $7.99 a month, it announced in an email to members Friday. It’s the service’s first price increase ever, according to a spokesperson. The new pricing will go into effect on May 1 for new subscribers, while existing members will see [...]

  • StyleHaul

    StyleHaul Shuts Down U.S. Operations, Lays Off About 65 Employees

    The axe is falling on StyleHaul: The fashion, beauty and lifestyle digital media and marketing company owned by RTL Group is shuttering U.S. operations, resulting the layoff of around 65 employees. StyleHaul offices in L.A., with about 55 employees, and in New York City, with around 10 staffers, are closing. RTL said StyleHaul’s U.K. operations, [...]

  • Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown, a leading platform for letting music fans know about upcoming concerts by their favorite artists, has acquired Hypebot, a news site publishing stories about the music industry and technology, and its sister site MusicThinkTank. “I’m proud to share that Hypebot and MusicThinkTank have been acquired by Bandsintown,” wrote Bruce Houghton, the founder of the [...]

  • Vertigo Games Believes ‘Location-Based Virtual Reality’

    Vertigo Games Believes ‘Location-Based Virtual Reality’ Is Future of VR

    As virtual reality becomes more and more available, many developers are looking for new frontiers to expand the experiences offered by the tech. For Netherlands-based Vertigo Games, that next frontier is what they call “location-based virtual reality.” It’s essentially high-quality VR experiences where players aren’t tethered to a PC or even to the confines of [...]

More From Our Brands

Access exclusive content