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WB’s Blue Ribbon Content Digital Studio Names Creative Execs

Peter Girardi tapped to oversee creative affairs for shortform-content unit

Warner Bros. has added four creative execs to the team at Blue Ribbon Content, the shortform digital production unit it formed last fall.

The key appointment is Peter Girardi (pictured above), Warner Bros. Animation’s senior VP of creative affairs, whose duties will expand to include responsibility for creative affairs at Blue Ribbon. Others are Zoe Friedman, who joins as senior VP of development; Lance Sloane, VP of development and production; and Alexandra Davis, director of development and production.

“This Blue Ribbon Content creative team, with the varied and diverse experience of these highly talented executives in live action, drama, comedy and animation, is well placed to continue  our mission of expanding and growing our digital series business,” said Sam Register, who runs the unit as president of Warner Bros. Animation and Warner Digital Series.

WB noted that, as previously announced, Andrew Mellett continues to manage Blue Ribbon Content’s business, operations and sponsorships as senior VP of distribution and strategy.

Blue Ribbon Content’s first development slate comprises live-action and animated series, including spinoffs of DC Comics, and it’s also experimenting with virtual-reality content production.

Girardi, reporting to Register, will lead development of all new programming for the digital studio. Blue Ribbon Content’s current series orders overseen by Girardi include the live-action “Mortal Kombat X: Generation”; the animated “Justice League: Gods and Monsters Chronicles” for Machinima; animated “Vixen” for CW Seed, the digital-only studio of the CW Network; and the “Batman: The Animated Series” virtual-reality experience, being produced in conjunction with Otoy. Girardi, who joined the company in 2009, oversees Warner Bros. Animation productions including Adult Swim comedy series “Mike Tyson Mysteries.”

Friedman is responsible for developing and overseeing the ongoing production of Blue Ribbon Content’s shortform comedy series. She previously spent 10 years in development and current programming at Comedy Central.

Sloane is joining Blue Ribbon Content from Warner Bros. Home Entertainment, where he produced “Mortal Kombat,” “H+” and “Aim High” digital series. He will manage cross-divisional collaboration within Warner Bros.

Davis, who previously was a producer for AwesomenessTV, will work with Friedman and Sloane to develop new programming ideas,with an emphasis on experimental “social series” concepts.

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