You will be redirected back to your article in seconds

WB’s Blue Ribbon Content Digital Studio Names Creative Execs

Peter Girardi tapped to oversee creative affairs for shortform-content unit

Warner Bros. has added four creative execs to the team at Blue Ribbon Content, the shortform digital production unit it formed last fall.

The key appointment is Peter Girardi (pictured above), Warner Bros. Animation’s senior VP of creative affairs, whose duties will expand to include responsibility for creative affairs at Blue Ribbon. Others are Zoe Friedman, who joins as senior VP of development; Lance Sloane, VP of development and production; and Alexandra Davis, director of development and production.

“This Blue Ribbon Content creative team, with the varied and diverse experience of these highly talented executives in live action, drama, comedy and animation, is well placed to continue  our mission of expanding and growing our digital series business,” said Sam Register, who runs the unit as president of Warner Bros. Animation and Warner Digital Series.

WB noted that, as previously announced, Andrew Mellett continues to manage Blue Ribbon Content’s business, operations and sponsorships as senior VP of distribution and strategy.

Blue Ribbon Content’s first development slate comprises live-action and animated series, including spinoffs of DC Comics, and it’s also experimenting with virtual-reality content production.

Girardi, reporting to Register, will lead development of all new programming for the digital studio. Blue Ribbon Content’s current series orders overseen by Girardi include the live-action “Mortal Kombat X: Generation”; the animated “Justice League: Gods and Monsters Chronicles” for Machinima; animated “Vixen” for CW Seed, the digital-only studio of the CW Network; and the “Batman: The Animated Series” virtual-reality experience, being produced in conjunction with Otoy. Girardi, who joined the company in 2009, oversees Warner Bros. Animation productions including Adult Swim comedy series “Mike Tyson Mysteries.”

Friedman is responsible for developing and overseeing the ongoing production of Blue Ribbon Content’s shortform comedy series. She previously spent 10 years in development and current programming at Comedy Central.

Sloane is joining Blue Ribbon Content from Warner Bros. Home Entertainment, where he produced “Mortal Kombat,” “H+” and “Aim High” digital series. He will manage cross-divisional collaboration within Warner Bros.

Davis, who previously was a producer for AwesomenessTV, will work with Friedman and Sloane to develop new programming ideas,with an emphasis on experimental “social series” concepts.

More Digital

  • Hiccup (Jay Baruchel) and his Night

    ‘How to Train Your Dragon: The Hidden World’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, DreamWorks Animation claims the top spot in spending for the second week in a row with “How to Train Your Dragon: The Hidden World.” Ads placed for the fantasy film had an estimated media value [...]

  • ‘Tomorrow and Thereafter,’ ‘Diane Has the

    MyFrenchFilmFestival Prizes ‘Tomorrow and Thereafter,’ ‘Diane Has the Right Shape’

    Actress-director Noémie Lvovsky’s “Tomorrow And Thereafter,” a heartfelt homage to the director’s own mother, and Fabien Gorgeart’s “Diane Has the Right Shape,” about one woman’s surrogate motherhood, both won big at the 2019 UniFrance MyFrenchFilmFestival which skewed female in its winners and viewership, making particularly notable inroads into South East Asia and Latin America. Opening [...]

  • soundcloud-logo

    SoundCloud Launches Tool to Distribute Music to Other Streaming Services

    SoundCloud today announced a new distribution tool that enables artists to distribute their music to other streaming services. The feature, currently in open beta the service’s Pro and Pro Unlimited platforms, means that artists can upload their music to SoundCloud competitors including Apple Music, Amazon Music, Spotify and Instagram. “Creators using the SoundCloud Premier distribution feature keep [...]

  • Alison Meyer - Whistle

    Whistle Taps Refinery29's Alison Meyer as VP of Marketing

    Whistle has hired Alison Meyer, previously with female-focused Refinery29, to head up brand-marketing solutions for the male-centric digital media player. As VP of marketing at New York-based Whistle, Meyer will lead partnership marketing for the company’s slate of original programming and branded content. She reports to Whistle president and COO Michael Cohen. Meyer’s appointment comes on [...]

  • Snapchat - NHL Highlights

    Snapchat Expands NHL Pact to Add Hockey Highlights, Curated Stories

    Snapchat is adding more action from the ice under a new multiyear deal with the National Hockey League. The NHL, in association with Disney Streaming Services, is delivering a new weekly highlights show on Snapchat recapping the top 10 plays of the previous week and will produce Curated Our Stories on the platform for select games [...]

  • Hulu Adds Another Interactive Ad: This

    Hulu Adds Another Interactive Ad: This One Lets You Get Offers Via Email

    Hulu lets its subscribers choose the show they want to see. Now the video-streaming service is increasingly letting users choose to respond to certain commercials right away. A commercial from Sleep Number, the manufacturer of the bed with an adjustable mattress, that has run on Hulu for the past several weeks allows viewers to request [...]

More From Our Brands

Access exclusive content