×
You will be redirected back to your article in seconds

Univision Names Google’s Mark Lopez Head of Digital

Univision Communications has hired Mark Lopez, formerly Google’s head of U.S. Hispanic audience sales, as executive VP and general manager of Univision Digital.

Lopez, who officially starts May 1, will be based in Miami. He reports to Isaac Lee, president of news and digital for Univision and CEO of Fusion, the company’s joint venture with ABC News.

In the newly created position, Lopez will lead Univision Digital’s business responsibilities across platforms, working with the media company’s sales, product, technology and content teams. He will also be responsible for ensuring that Univision continues to be a profitable digital business and develops new sources of multiplatform revenue, including expanding into native advertising.

“Mark’s expertise in digital media, combined with his profound understanding of U.S. Hispanics, makes him a perfect fit for UCI’s digital arm, where he will undoubtedly be instrumental in moving our digital strategy forward,” Lee said in announcing the appointment.

At Google, which Lopez joined in 2010, he was responsible for developing and growing the company’s U.S. Hispanic media business. Prior to that, he was COO of telecom provider Terra Networks USA from 2007 to 2010. He was previously a publisher at AOL Latino, in charge of all U.S. Hispanic ad revenue, trade marketing and business development.

Popular on Variety

More TV

  • 'The Muppets' Short-Form Series Coming to

    'The Muppets' Short-Form Series Coming to Disney Plus

    Kermit, Miss Piggy and co. are coming to Disney Plus. A short-form unscripted series starring the goofy puppets is set to premiere on the forthcoming Disney streaming service in 2020. The news was announced at the Disney Plus D23 Expo event. The announcement came with a brief teaser of Kermit and Joe the Legal Weasel [...]

  • Succession HBO

    'Succession' Composer Nicholas Britell on Making Music for the One Percent

    The Roys, the media empire family at the heart of HBO’s “Succession,” are ridiculously rich. They’re manipulative and cruel. They’re also a bit delusional and absurd. When Nicholas Britell conceived the show’s score, he wanted to capture all of that. “I wrote in this almost late-1700s, dark classical zone,” says Britell, the Oscar-nominated composer of [...]

  • Ewan McGregor of 'American Pastoral'Variety and

    Ewan McGregor Confirms Obi-Wan Kenobi Disney Plus Series to Shoot Next Year

    Ewan McGregor has confirmed that he will be reprising the role of Obi-Wan Kenobi for a Disney Plus series centered around the powerful Jedi, after Variety previously reported that he was in talks for the series. At Disney biennial D23 convention in Anaheim, Calif. on Friday, McGregor provided more details about the prospective show and [...]

  • Cody Rhodes, Brandi Rhodes. Professional wrestlers

    Listen: Brandi and Cody Rhodes Give Wrestlers’ Perspective to AEW

    Wrestlers and husband and wife duo Brandi and Cody Rhodes bring an inside the ring perspective to their executive roles at the nascent All Elite Wrestling (AEW). Cody Rhodes, executive vice president, and Brandi Rhodes, chief brand officer, spoke on Variety’s “TV Take” podcast with Joe Otterson about their new wrestling league.  AEW will put [...]

More From Our Brands

Access exclusive content