Larry Shapiro Leaves AwesomenessTV’s Big Frame After Six Months

Larry Shapiro, president of talent at AwesomenessTV’s Big Frame talent division, has departed the company to pursue several independent projects, the company said.

A rep for AwesomenessTV confirmed Shapiro’s departure, which was first reported by VideoInk.

Shapiro left AwesomenessTV’s Big Frame to package and produce projects independently, according to an ATV rep. In addition to “Shovel Buddies,” which AwesomenessTV and Film 360 recently announced they were developing based on a 2013 Black List script by Jason Mark Hellerman, Shapiro has three other projects in the works outside of Big Frame, two for TV and one film, according to ATV.

“The timing was right for him to return to his roots as a producer,” a rep for AwesomenessTV said. “AwesomenessTV supports him in this decision and looks forward to working with him as a producer.”

Shapiro joined Big Frame in October 2014, after serving as head of talent at YouTube multichannel network Fullscreen, which is owned by AT&T and Chernin Group. Prior to Fullscreen, he worked at digital studio Fourth Wall Studios as executive VP of biz dev, and prior to that was co-founder of social-media startup Xmobb. From 2000 to 2007, he was an agent at CAA.

AwesomenessTV, the youth-skewing MCN headed by Brian Robbins, acquired Big Frame — which had developed a specialty in YouTube talent development — for $15 million in April 2014. Hearst took a 25% stake in AwesomenessTV, which DreamWorks Animation acquired in 2013.

While at Fullscreen, Shapiro led deals to sign YouTubers including Jennxpenn and engineered the acquisition of videogame-focused media company ScrewAttack.

Popular on Variety

More Digital

  • Moviepass

    MoviePass Confirms Security Issue With Customer Records

    MoviePass, the struggling movie ticket subscription service, has confirmed a security issue may have exposed customers’ records. In a statement, MoviePass said Wednesday that the security lapse was recently discovered and its system was immediately secured. Reports of the data breach first surfaced Tuesday through the Tech Crunch site, which alleged that tens of thousands [...]

  • Tycho weather app

    This Website Creates Spotify & Apple Music Playlists Based on Your Local Weather

    Electronica musician Tycho launched a clever promotional website for his new album “Weather” this week: Visitors of Tycho’s website can use a web app to generate a playlist based on their local weather. Playlists can be saved to both Spotify and Apple Music, and consist of 25 songs, both from Tycho’s catalog as well as [...]

  • AT&T TV

    AT&T TV: An Unskinny Streaming Bundle That Looks a Lot Like Traditional Pay TV

    AT&T this week launched AT&T TV, a new subscription streaming television service that uses an Android-based internet set-top, in 10 markets. But the way it’s priced and packaged looks very similar to cable and satellite TV services — in other words, AT&T TV isn’t targeted at the cord-cutter crowd. It’s basically designed as a way [...]

  • Sofia Wylie arrives at Variety's Power

    Disney Channel Enlists Duplass Brothers for YouTube Hip-Hop Dance Series Starring Sofia Wylie

    Disney Channel’s first original scripted series made exclusively for release on YouTube is “Shook,” a hip-hop dance short-form series starring Sofia Wylie, produced by Mark Duplass and Jay Duplass. “Shook” will debut Saturday, Sept. 28, on Disney Channel’s YouTube channel. The scripted single-camera show centers on 15-year-old Mia (Wylie), who yearns to dance professionally but [...]

  • YouTube logo

    YouTube Is Getting Rid of Messaging Feature

    YouTube is killing off a feature that allowed users to share videos and other messages with each other. YouTube Messages, which was first introduced in January of 2017, will be turned off by September 18, the company announced this week. “We’re constantly reevaluating our priorities and have decided to discontinue YouTube’s native direct messaging feature [...]

  • Yara Shahidi

    Audible Teams Up With Big Names as Audio-Only Storytelling Expands

    Hobnobbing with the likes of Reese Witherspoon, Kate McKinnon and Yara Shahidi isn’t typically the gloss applied to the cerebral audiobook set, but Audible is putting the humble audio story through its own movie-makeover montage, inking high-profile development deals with entertainment names like “The Walking Dead” comics creator Skybound Entertainment, Witherspoon’s Hello Sunshine and Lorne [...]

  • Geneva Wasserman

    Condé Nast Taps Film Veteran Geneva Wasserman as SVP of Motion Pictures

    Condé Nast Entertainment hired Geneva Wasserman as senior vice president of motion pictures, overseeing development of the media company’s slate of feature film properties. Wasserman, a nearly 20-year veteran of the entertainment industry, most recently served as co-founder and executive producer of production firm Project Z Entertainment. She takes over the role at CNE after [...]

More From Our Brands

Access exclusive content