Perelman, who started Tuesday, reports to ICM founding partner Chris Silbermann. Perelman’s mission will be to coordinate digital strategy among ICM’s 12 divisions as well as to continue to build on the agency’s business of representing digital content creators.
Keyvan Peymani, who has been ICM’s managing partner of digital strategy, will move into a role as senior adviser to the board in connection with ongoing initiatives. He remains an employee of the agency.
“We were so aggressive about bringing Jonathan into the agency because he’s an incredibly smart, forward-thinking person about this space,” Silbermann said. “We need to be nimble and responsive to our clients, and we have to be on the cutting edge of evolving business models.”
At BuzzFeed, Perelman was in charge of strategy, operations, development and partnerships for the company’s motion pictures group, formed last summer. In that role he struck more than 20 syndication and content partnerships with social platforms and portals. Earlier, Perelman was BuzzFeed’s VP of agency strategy and industry development and prior to that spent six years with Google’s global industry relations and business compliance teams. He’s also an investor in early-stage tech and media companies as part of NextGen Angels NYC.
Also Tuesday, the agency announced the promotion of Bennett Sherman to agent in the digital department. Sherman, who has been with ICM for five years, most recently served as an associate.