Dish Taps Scott Skurnick, Previously with Sears and Jose Cuervo, to Head Digital Marketing

Dish Network — which dropped 79,000 subscribers in 2014 — has announced that Scott Skurnick will lead the satcaster’s digital marketing efforts.

Skurnick, as Dish’s VP of digital acquisition, reports to chief marketing officer James Moorhead.

Most recently, Skurnick served as divisional VP of customer acquisition at Sears Holdings, where he oversaw paid search, search engine optimization and other digital marketing initiatives for both Sears.com and Kmart.com.

Prior to Sears, Scott spent almost seven years with automotive publisher Edmunds.com overseeing both SEO and social media, and also has worked for Circuitcity.com and Officemax.com. Prior to that, Skurnick spent more than eight years in Mexico City at Jose Cuervo and Allied Domecq in marketing roles.

Dish is trying to attract more customers to its pay-TV packages — even as the company pushes Sling TV, a stripped-down, Internet-delivered service priced starting at $20 per month, designed to appeal to millennials.

“Scott brings vast experience to Dish’s expanding digital marketing efforts as we invite consumers to engage with the Dish brand on a variety of screens,” Moorhead said announcing Skurnick’s hire. “The digital environment is constantly changing, and Scott has been part of that evolution with consumers.”

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