Minton will oversee the company’s revenue growth strategy, after DigiTour more than doubled its event lineup for 2015 and is expanding into digital-media sales and a merchandise-subscription business. At Fullscreen, which was acquired by AT&T and Chernin Group’s Otter Media last year, Minton was senior VP and head of sales. He has also held various sales, business development and content roles at Ustream, MySpace and NBC Digital Entertainment.
Fullscreen in January hired Kevin McGurn, formerly with Shazam Entertainment and Hulu, as head of sales.
Minton’s experience “makes him intimately familiar with our young audience, and we will rely on his guidance as we continue to grow,” CEO and co-founder Meridith Valiando Rojas said in announcing the hire.
Added Minton, “DigiTour is pioneering the rapidly evolving intersection between live events and digital media for the teen youth market, and I am very excited to join the team and help the company on its path to exponential growth.” The privately held company does not disclose financial results.
Founded in 2010, L.A.-based DigiTour raised a seed round of financing of just under $2 million last year from investors including Ryan Seacrest; Advance Publications, parent of Conde Nast Publications; talent manager Guy Oseary; Machinima co-founder Allen DeDebovoise; and Ben Silverman, founder and CEO of Electus.
According to Valiando Rojas, in 2014 the company sold 120,000 tickets for 60 total shows, including three national tours with YouTube supergroup O2L, Vine’s Jack & Jack (teen music duo Jack Gilinsky and Jack Johnson), singing group Fifth Harmony, YouTube vlogger Tyler Oakley and others. This year DigiTour plans to stage 141 shows with a total of 350,000 tickets.