×

Dave Dickman, Ex-Disney and Apple Ad Exec, Joins Social-Marketing Startup Reelio

Social-marketing agency startup Reelio has hired ad-industry vet Dave Dickman as president.

Dickman, who began working with Reelio as an adviser last year, previously ran global sales for Apple iAd, the tech giant’s digital-advertising platform for mobile in-app advertising and Apple Music. Prior to Apple, Dickman was senior VP of digital media sales and marketing for Disney Interactive and held senior positions at Warner Bros. Digital Media and Yahoo.

As president of Reelio, Dickman will oversee the company’s business and sales operations, including its West Coast expansion. He will be based out of Reelio’s newly opened Santa Monica office and report to co-founder and CEO Pete Borum.

Dickman’s decision to join the company “serves as tremendous validation that the advertising and entertainment industries are undergoing a fundamental transformation and that Reelio is well-positioned to capitalize on that opportunity,” Borum said in a statement.

Reelio recently announced $5 million in Series A funding, bringing total raised to $8 million, from investors including e.ventures; the venture-capital firms of Philipp Schindler, Lorne Michaels, Tremor Video founders Jason Glickman and Andrew Reis, former Sony Music president and Bertelsmann executive board member Thomas Hesse; and senior executives from Apple, Google, Goldman Sachs and BBDO.

New York-based Reelio, founded in 2012, maintains a roster of about 10,000 social-media talent and seeks to cut deals for them to work with brands, agencies and publishers build. Clients have included Clinique, Unilever and Visa.

“Reelio has made incredible strides building a unique technology platform and offering tools for its incredible roster of advertising and brand partners looking to connect with today’s digital influencers,” Dickman said in a statement provided by the company.

Popular on Variety

More Digital

  • Brad Pitt stars in “Ad Astra”.

    ‘Ad Astra’ Once Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Twentieth Century Fox claims the top spot in spending for the third week in a row with “Ad Astra.” Ads placed for the sci-fi film had an estimated media value of $6.47 million through [...]

  • Andrew MorseVariety's Entertainment & Techonology Summit,

    Listen: CNN Digital Chief Says Trump Doesn't Drive Traffic Success

    No subject might get as much attention across CNN’s digital properties as Donald Trump, but that doesn’t mean the news network is dependent on him for web traffic. Andrew Morse, executive VP and general manager of the AT&T-owned company’s digital operations, pointed to recent coverage of natural disasters and international incidents as more potent audience [...]

  • Jonah Hill attends the press conference

    Instagram Debuts Jonah Hill’s ‘Un-filtered’ Bullying Docu-Series (EXCLUSIVE)

    Facebook’s Instagram, as part of its anti-bullying initiatives, funded a new series directed by Jonah Hill featuring teens and young adults talking about their experiences with bullying. The four-episode “Un-filtered” goes live Wednesday (Sept. 18) on Instagram’s IGTV channel on its mobile app and the web. In the unscripted series, Hill interviews people aged 13-25 [...]

  • Plex

    Plex Signs Up Lionsgate for Upcoming Ad-Supported Video Service

    Media center app maker Plex has struck a deal with Lionsgate to add some of the studio’s movies and TV shows to its upcoming ad-supported video service. The news comes just weeks after Plex announced a similar deal with Warner Bros. “Lionsgate is one of the biggest names in the business and we know our [...]

  • Comcast Xfinity Flex

    Comcast Drops $5 Monthly Fee for Xfinity Flex Video-Streaming Set-Top for Broadband Customers

    Comcast will hand out one free set-top box for broadband subscribers to access Xfinity Flex, its video-streaming product for internet-only customers, as it looks to punch up the value of its high-speed internet business. Brian Roberts, Comcast’s chairman and CEO, announced the new strategy at Goldman Sachs’ Communacopia conference Wednesday in New York. “One of [...]

  • Facebook Portal TV

    Facebook Announces $149 Portal TV Device, 2 New Portal Smart Displays

    Facebook wants you to put a camera into your living room: The company officially unveiled its Portal TV device Wednesday that brings video chatting, augmented reality (AR) and Facebook Watch to any TV set. In addition, the company also unveiled two new Portal smart display devices that are aggressively priced to grow the company’s home [...]

More From Our Brands

Access exclusive content