iQIYI has acquired advertising-supported video on demand (AVoD) and subscription VoD (SVOD) rights to more than 400 half-hours of content. These include shows “Teletubbies,” “Paddington” and “Caillou.”
A separate deal, LeTV has acquired OTT TV (Smart TV and set top box) and web broadcast rights to 313 half-hours of classic “Teletubbies” in English and Mandarin-language. Both deals are non-exclusive.
“China is increasingly becoming one of our key territories for distribution growth and these deals further boost the presence of our brands, particularly ‘Teletubbies,’ which has an existing fan base in China,” said Josh Scherba, SVP Distribution at DHX Media.
“Teletubbies” was the first Western pre-school property to air in China, on CCTV reaching an audience of 300 million children. In 2006 it was the first show to open its own Skills Development Centre, and it continues to have other licensees in the country.