The National Basketball Association has signed a five year extension to its existing deal with Chinese Internet giant Tencent. The two companies describe it as “the league’s largest digital partnership.”
The two will launch a ‘NBA League Pass’ offering in China, providing fans with access to a full season of live and on-demand NBA games online and via mobile devices.
NBA live games and content will be available for fans to access through Tencent’s NBA sections on QQ.com, v.QQ.com, QQ and Mobile QQ, Qzone, Weixin (aka WeChat), Tencent Video app, and Tencent News app. Together, Tencent’s platforms claim over 800 million unique subscribers.
“This multi-year agreement enables us to bring substantially more NBA games and content to consumers than has ever been available in the past, and we look forward to working with the NBA league, teams and players to further enhance the sport’s profile and popularity,” said Martin Lau, president of Tencent.
Basketball is already one of the biggest sports in China.
“NBA fans in China are among the most passionate and knowledgeable basketball fans in the world, and we are thrilled to expand our partnership with Tencent,” said NBA Commissioner Adam Silver.
The new agreement takes effect from July 1, 2015.