Operations will kick off with content from The History Channel Japan including shows “Pawn Stars” and “Counting Cars.” The programming will be offered in an exclusive section of Hulu Japan.
Some months later the partnership will be expanded to include select programming from the full portfolio of A+E Networks’ global brands, Lifetime, Crime and Investigation Network and FYI.
“This deal is fruitful for both A+E and Hulu in Japan. We will be able to help A+E to further establish and promote their brand though our distinctive promotional activities both on and off Hulu, while we can add great diversity to our content line-up,” said Kazufumi Nagasawa, chief content officer, of HJ Holdings.
Hulu Japan was launched in September 2011 and since April last year has been wholly owned by Nippon TV. Hulu Japan currently offers subscriptions for unlimited viewing of premium content on internet-connected devices such as TVs, PCs, tablets, smartphones, STBs and gaming consoles.