Ratings: NBC’s Miss Universe Pageant Tops Sunday in Demos

A shift to Sunday helped NBC’s annual “Miss Universe Pageant” produced big ratings gains this year, as the event stood as the night’s top broadcast in key demos with some of its best numbers in years. Also of note on the final Sunday of the month were modest exits for ABC’s “Galavant” and “Resurrection.”

According to preliminary national estimates from Nielsen, NBC won Sunday among the broadcasters thanks to the live, three-hour “Miss Universe Pageant” from Miami (2.0/6 in 18-49, 7.6 million viewers overall), which was the night’s No. 1 entertainment program in 18-49 as well as both persons 12-34 (1.5/6) and adults 25-54 (2.3/6).  It grew with each half-hour, peaking with a 2.4 demo rating and 8.8 million total viewers from 10:30 to 11.

The telecast, which saw Miss Colombia come away the winner, hit a six-year high in adults 18-49 and a nine-year high in total viewers. Last year’s event got buried by college football when it was held on a Saturday in November (0.9 in 18-49, 3.8 million viewers overall).

The Spanish-language telecast of “Miss Universe” on Telemundo delivered record highs (0.9 rating in 18-49, 2.27 million viewers overall), nearly doubling the event’s 2013 totals.

“Dateline” opened the night for NBC (1.2/4 in 18-49, 6.7 million viewers overall), placing second for the 7 o’clock hour in adults 18-49 and drawing more viewers under 55 than CBS’ “60 Minutes” (2.4 million vs. 2.3 million). In total viewers, this was the newsmag’s best showing in nearly three years (since February 2012).

At ABC, “America’s Funniest Home Videos” (1.7/5 in 18-49, 7.3 million viewers overall) thrived without any football competition for the first time in months, hitting a season high and winning the 7 o’clock hour in all key demos from kids and teens to adults 25-54. That wasn’t much help, however, to the season finales of “Galavant” (1.1/3 in 18-49, 4.3 million viewers overall) or “Resurrection” (1.0/3 in 18-49, 3.7 million viewers overall), both of which placed fourth among the Big Four in their timeslots though at least managed improvement over their week-ago lows opposite the AFC Championship football game. Closing out the night, “Revenge” (0.9/3 in 18-49, 3.7 million viewers overall) was on par with the previous week.

CBS opened with “60 Minutes” (1.1/4 in 18-49, 9.1 million viewers overall), which was the night’s most-watched program overall, and then got in the demo game with “Undercover Boss” (1.5/4 in 18-49, 8.8 million viewers overall), which placed second in demos among the broadcasters for the 8 o’clock hour. The Eye closed the night with a pair of average-rated original “CSI” episodes (1.2/3 in 18-49, 8.2 million viewers overall at 9 and 1.3/4 in 18-49, 8.2 million viewers overall at 10).

CBS dominated the night in total viewers, winning the first three hours before “Miss Universe” finished on top in primetime’s final hour.

Fox was low to start the night with an original “Mulaney” (0.4/1 in 18-49, 1.0 million viewers overall) and a repeat “The Simpsons” (0.7/2 in 18-49, 1.7 million viewers overall) before spiking with firstrun episodes of “The Simpsons” (1.4/4 in 18-49, 3.4 million viewers overall), “Brooklyn Nine-Nine” (1.2/3 in 18-49, 2.8 million viewers overall), “Family Guy” (1.6/4 in 18-49, 3.2 million viewers overall) and “Bob’s Burgers” (1.2/3 in 18-49, 2.5 million viewers overall).

“Simpsons” and “Family Guy” were both down from the 2.0 rating they did with their most recent telecast (opposite the Golden Globes on Jan. 11), while “Brooklyn Nine-Nine” (down 0.3 from 1.5) held up a little better.

Preliminary 18-49 averages for the night: NBC, 1.8/5; CBS, 1.3/4; ABC, 1.2/3; Fox, 1.1/3; Univision, 0.9/3; Telemundo, 0.7/2.

In total viewers: CBS, 8.6 million; NBC, 7.4 million; ABC, 4.8 million; Fox, 2.4 million; Univision, 2.3 million; Telemundo, 0.7/2.

More TV

  • Variety Cord Cutting Placeholder Cable

    CBS Stations Go Dark on AT&T's DirecTV, U-verse Platforms Amid Contract Battle

    CBS’ 28 O&O stations are going dark for about 6.6 million subscribers of AT&T’s DirecTV and U-verse platforms as the Eye and AT&T battle over a new retransmission consent contract. The blackout affects CBS and CW-affiliated stations in 14 major markets including New York, Los Angeles and Chicago. Also off the air are the CBS [...]

  • Orlando Bloom Comic Con Immigrant San

    Orlando Bloom Claims San Diego Mayor Ran From Comic-Con Exhibit Featuring Immigrant Characters

    Did an immigration storyline cause Republican San Diego Mayor Kevin Faulconer to run out of Amazon Prime Video’s Comic-Con activation this week? According to “Carnival Row” star Orlando Bloom, that’s exactly what happened. At Amazon’s “Carnival Row” panel, Bloom told the audience that Faulconer stopped by the Prime Video activation and chose the “Carnival Row” [...]

  • 'Game of Thrones' Cast Calls Final

    'Game of Thrones' Cast Calls Final Season Backlash 'Media-Led Hate Campaign'

    What is life like now after “Game of Thrones?” That’s the question that fans have been asking themselves and that cast members had to answer at the show’s final Comic-Con panel. But first, Conleth Hill, Nikolaj Coster-Waldau and several others cleared the air and addressed the perceived negative response to the final season. “I don’t [...]

  • SDCC Roundup: AMC Drops 'The Walking

    SDCC TV News Roundup: AMC Releases 'The Walking Dead' Season 10 Trailer (Watch)

    San Diego Comic-Con has become a hotbed of entertainment news in recent years, especially for the television industry. In today’s SDCC TV news roundup, AMC dropped a trailer for the 10th season of “The Walking Dead” and FX released a first look at “Mayans MC” Season 2. FIRST LOOKS AMC debuted the trailer for Season [...]

  • ARCHER: 1999 -- "Cubert" -- Season

    'Archer' Renewed for Season 11 at FXX

    “Archer” has been picked up for an eleventh season. The announcement was made Friday at San Diego Comic-Con. The news comes less than a week ahead of the Season 10 finale. Season 11 is slated to debut on FXX in 2020. While the show initially focused on the agents and support staff of a covert [...]

  • Carnival Row

    Amazon Debuts New 'Carnival Row' Footage at Comic-Con (Watch)

    San Diego Comic-Con attendees got an extended look at the upcoming Amazon drama “Carnival Row” during the show’s panel at the annual fanfest on Friday. Two new featurettes (see above and below) offer in-depth looks at the backstories of the two main characters — Vignette Stonemoss (Cara Delevigne) and Rycroft Philostrate (Orlando Bloom). Delevigne plays [...]

More From Our Brands

Access exclusive content