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Ratings: NBC’s Miss Universe Pageant Tops Sunday in Demos

A shift to Sunday helped NBC’s annual “Miss Universe Pageant” produced big ratings gains this year, as the event stood as the night’s top broadcast in key demos with some of its best numbers in years. Also of note on the final Sunday of the month were modest exits for ABC’s “Galavant” and “Resurrection.”

According to preliminary national estimates from Nielsen, NBC won Sunday among the broadcasters thanks to the live, three-hour “Miss Universe Pageant” from Miami (2.0/6 in 18-49, 7.6 million viewers overall), which was the night’s No. 1 entertainment program in 18-49 as well as both persons 12-34 (1.5/6) and adults 25-54 (2.3/6).  It grew with each half-hour, peaking with a 2.4 demo rating and 8.8 million total viewers from 10:30 to 11.

The telecast, which saw Miss Colombia come away the winner, hit a six-year high in adults 18-49 and a nine-year high in total viewers. Last year’s event got buried by college football when it was held on a Saturday in November (0.9 in 18-49, 3.8 million viewers overall).

The Spanish-language telecast of “Miss Universe” on Telemundo delivered record highs (0.9 rating in 18-49, 2.27 million viewers overall), nearly doubling the event’s 2013 totals.

“Dateline” opened the night for NBC (1.2/4 in 18-49, 6.7 million viewers overall), placing second for the 7 o’clock hour in adults 18-49 and drawing more viewers under 55 than CBS’ “60 Minutes” (2.4 million vs. 2.3 million). In total viewers, this was the newsmag’s best showing in nearly three years (since February 2012).

At ABC, “America’s Funniest Home Videos” (1.7/5 in 18-49, 7.3 million viewers overall) thrived without any football competition for the first time in months, hitting a season high and winning the 7 o’clock hour in all key demos from kids and teens to adults 25-54. That wasn’t much help, however, to the season finales of “Galavant” (1.1/3 in 18-49, 4.3 million viewers overall) or “Resurrection” (1.0/3 in 18-49, 3.7 million viewers overall), both of which placed fourth among the Big Four in their timeslots though at least managed improvement over their week-ago lows opposite the AFC Championship football game. Closing out the night, “Revenge” (0.9/3 in 18-49, 3.7 million viewers overall) was on par with the previous week.

CBS opened with “60 Minutes” (1.1/4 in 18-49, 9.1 million viewers overall), which was the night’s most-watched program overall, and then got in the demo game with “Undercover Boss” (1.5/4 in 18-49, 8.8 million viewers overall), which placed second in demos among the broadcasters for the 8 o’clock hour. The Eye closed the night with a pair of average-rated original “CSI” episodes (1.2/3 in 18-49, 8.2 million viewers overall at 9 and 1.3/4 in 18-49, 8.2 million viewers overall at 10).

CBS dominated the night in total viewers, winning the first three hours before “Miss Universe” finished on top in primetime’s final hour.

Fox was low to start the night with an original “Mulaney” (0.4/1 in 18-49, 1.0 million viewers overall) and a repeat “The Simpsons” (0.7/2 in 18-49, 1.7 million viewers overall) before spiking with firstrun episodes of “The Simpsons” (1.4/4 in 18-49, 3.4 million viewers overall), “Brooklyn Nine-Nine” (1.2/3 in 18-49, 2.8 million viewers overall), “Family Guy” (1.6/4 in 18-49, 3.2 million viewers overall) and “Bob’s Burgers” (1.2/3 in 18-49, 2.5 million viewers overall).

“Simpsons” and “Family Guy” were both down from the 2.0 rating they did with their most recent telecast (opposite the Golden Globes on Jan. 11), while “Brooklyn Nine-Nine” (down 0.3 from 1.5) held up a little better.

Preliminary 18-49 averages for the night: NBC, 1.8/5; CBS, 1.3/4; ABC, 1.2/3; Fox, 1.1/3; Univision, 0.9/3; Telemundo, 0.7/2.

In total viewers: CBS, 8.6 million; NBC, 7.4 million; ABC, 4.8 million; Fox, 2.4 million; Univision, 2.3 million; Telemundo, 0.7/2.

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