×
You will be redirected back to your article in seconds

‘Godzilla,’ Warner Bros. Lead the Year’s Top TV Ad Spend for Movies

In this special year-end edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, we are ranking the top 10 movies by advertising spend on TV for 2014.

All told, 66 film distributors aired more than 577,000 national TV ads, at the estimated cost of $3.38 billion. Warner Bros. accounted for approximately $727 million of that spend, airing close to 95,000 national ads, followed by Universal Studios, which spent $395 million on 59,000 airings, and Sony at $335 million to air just shy of 55,000.

And in the spirit of “bigger is better,” it seems not at all surprising that “Godzilla” led the pack for the biggest advertising spend, with an estimated $61.8 million spent on 5,115 national airings.

A few items of note from the top 10 list:

Warner Bros. handily owned the top 10 list, with six of the entries all under the movie studio’s umbrella, including the top four. No other movie studio had more than one title on the list, with Marvel, Universal Pictures, Paramount Pictures, and Sony Pictures all making an appearance.

Digitally speaking, official trailers from Warner Bros. generated close to half a billion earned video views on YouTube and iSpot.tv, and more than 14.5 million digital actions across Twitter, Facebook and YouTube, all explicitly linked to commercial airings.

Only three of the movies on the list were among the 10 top-grossing movies of the year: “The LEGO Movie” (No. 4), “X-Men: Days of Future Past” (7), and “Godzilla” (10). Most of the remaining had respectable showings, however, with all but two in the top 50: “Neighbors” (19), “300: Rise of an Empire” (25), “Noah” (27), and “The Monuments Men” (38). “The Judge” trailed at No. 65, while “Winter’s Tale” lagged further behind at 122.

Of all the movies advertised during the 2014 Super Bowl, only “Noah” made the top 10 list for the year, at No. 8. For a full list of all of the movies (and other ads) that aired during the big game, visit iSpot.tv’s Super Bowl Ad Center.

[variety_ispot_tv]

Top 10 Movie Trailers by Spend

Powered by iSpot.tv

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

Popular on Variety

More Film

  • Imax logo

    Imax China Hires Edwin Tan as CEO

    Former conferences and exhibitions executive Edwin Tan has been appointed CEO of Imax China. He replaces Jiande Chen, who now becomes vice chairman of the company, having headed the company since its inception in 2011. Tan was previously CEO of the China business of leading events firm Messe Muenchen. Before that he held roles at [...]

  • Alexander Skarsgard in the front rowGiorgio

    Film News Roundup: Alexander Skarsgard Joins 'Passing' With Tessa Thompson

    In today’s film news roundup, Taryn Manning, Shane West and Alexander Skarsgård have new roles, and Warner Bros. unveils a modernized logo. CASTINGS Alexander Skarsgård has signed on to join Tessa Thompson, Ruth Negga and André Holland in “Passing.” The film marks Rebecca Hall’s directorial debut and is based on a screenplay that Hall adapted [...]

  • Spike Lee

    Spike Lee to Direct Hip-Hop Love Story 'Prince of Cats'

    Spike Lee will direct a big-screen version of the hip-hop love story “Prince of Cats,” based on Ron Wimberly’s graphic novel. Legendary has been developing the project with Janet and Kate Zucker of Zucker Productions. Lee, who won the Academy Award for adapted screenplay for “BlacKkKlansman,” will also re-write the “Prince of Cats” script with [...]

  • DOLEMITE IS MY NAME!, 2019, DOL_Unit_06284.RAF

    'Dolemite Is My Name' Writer Larry Karaszewski Recalls 10-Year Journey to Make Rudy Ray Moore Biopic

    “Harriet” writer-director Kasi Lemmons was in a reflective mood at Tuesday night’s “Behind the Scene” event at the Formosa Cafe in West Hollywood, sponsored by the Writers Guild of America West. The biopic, starring Cynthia Erivo as slave-turned-abolitionist Harriet Tubman, has been receiving buzz since its premiere at the Toronto International Film Festival. It’s Lemmons’ [...]

  • Writers vs Agents Packaging War WGA

    Abrams Artists Agency Signs Writers Guild Deal

    In a major triumph for the Writers Guild of America, the Abrams Artists Agency has signed the WGA’s Code of Conduct, allowing the agency to return to representing WGA members again. Chairman Adam Bold made the announcement Wednesday, saying that the agency wants to put its clients back to work. He also noted WGA West [...]

  • Taika Waititi and Roman Griffin Davis

    Holocaust Experts Debate 'Jojo Rabbit' at Museum of Tolerance Screening

    With its comedic, cartoonish portrayal of Nazis, Taika Waititi’s satirical Hitler youth tale “Jojo Rabbit” has polarized critics and audiences alike. And that division continued to be stirred at Tuesday night’s screening of the film at the Museum of Tolerance in Los Angeles, where Liebe Geft, director of the museum, moderated a heated panel discussion [...]

More From Our Brands

Access exclusive content