You will be redirected back to your article in seconds

‘American Sniper’ Stays on Top of TV Ad Spend

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, “American Sniper” upped its budget to take the top weekly ad spend ranking for the third time in as many weeks, increasing to an estimated $10.7 million spent on 747 national airings across 45 networks, led by MTV and Ovation. That’s almost $1 million more than the previous two weeks (at $9.8 million and $9.4 million).

Blackhat,” meanwhile, jumped two spots to second place on the heels of a $2.4 million increase to $7.4 million spent on 925 national airings across 34 networks led by Cloo and Comedy Central. “Inherent Vice” held position at third with $5.9 million spent on 1,078 national spots across 31 networks led by Comedy Central and MTV.

Moving up one slot to fourth is “The Wedding Ringer” with $5.9 million spent on 832 spots across 34 networks, led by MTV and Comedy Central. And newcomer “Selma” debuted at fifth with $5.4 million spent on 1,067 spots across 36 networks led by BET and OWN.

The weekly spend, estimated at $102 million, was spread across 27 studio brands and more than 16,200 airings this week. Typical leader Warner Bros. held only two of the top five spots, but still led all other studios with an estimated $19.8 million spend overall. Universal Pictures, Sony Pictures and Paramount Pictures ranked in that order behind it on the backs of their respective contributions to the top five list.

Popular on Variety

Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$10.7M – American Sniper

American Sniper
Online Activity: 7.43% within the movie category*
National Airings: 747
Networks: 45
Most Aired On: MTV, Ovation
Creative Versions: 26
Est. Lifetime TV Spend: $43.8M
Studio: Warner Bros.
Started Airing: 12/05/14

$7.4M – Blackhat

Online Activity: 0.80% within the movie category*
National Airings: 925
Networks: 34
Most Aired On: Cloo, Comedy Central
Creative Versions: 15
Est. Lifetime TV Spend: $20.4M
Studio: Universal Pictures
Started Airing: 11/20/14

$5.9M – Inherent Vice

Inherent Vice
Online Activity: 1.43% within the movie category*
National Airings: 1,078
Networks: 31
Most Aired On: Comedy Central, MTV
Creative Versions: 10
Est. Lifetime TV Spend: $15.3M
Studio: Warner Bros.
Started Airing: 12/14/14

$5.9M – The Wedding Ringer

The Wedding Ringer
Online Activity: 0.66% within the movie category*
National Airings: 832
Networks: 34
Most Aired On: MTV, Comedy Central
Creative Versions: 23
Est. Lifetime TV Spend: $20.6M
Studio: Sony Pictures
Started Airing: 12/14/14

$5.4M – Selma

Online Activity: 1.82% within the movie category*
National Airings: 1,067
Networks: 36
Most Aired On: BET, Oprah Winfrey Network
Creative Versions: 25
Est. Lifetime TV Spend: $15.5M
Studio: Paramount Pictures
Started Airing: 11/18/14

1 Movie titles with a minimum spend of $100,000 for airings detected between 01/05/2015 and 01/11/2015.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

More Data

  • Arturo Guillén

    Arturo Guillen: An International Vision for a Global Business

    MADRID  — In 1996, when still at high school, Spain’s Arturo Guillen, having flunked some exams, took a summer job at Entertainment Data Inc.(EDI), which had just set up in Spain, intent on delivering computer-collected box office results to distributors. Cinema theaters would start relaying results from 10 pm, Guillén recalls. Sometimes the computer froze, [...]

  • India, South Korea Lead Surge in

    India, South Korea Lead Surge in Asian Production, Rights Spending

    Spending on film, TV and online video content in Asia grew by 12% in 2018, a significant leap from 8% the previous year. The strongest growth came from India and South Korea, with Indonesia and Vietnam following. Data from the latest edition of Asia Video Content Dynamics, published by research and consultancy firm Media Partners [...]

  • Pride Parade and Festival in Salt

    New Study Shows Decline in LGBTQ Acceptance Among Young Americans

    A new study from GLAAD shows a significant decline in LGBTQ acceptance among young Americans aged 18-34. In a national survey among U.S. adults called the Accelerating Acceptance Index, the percentage of young Americans reporting being “very” or “somewhat” comfortable with LGBTQ people across seven scenarios dropped from 53% to 45%, marking the second consecutive [...]

  • Majelan

    French Podcast App Majelan Launches With 13 Million Audio Episodes Across 50 Countries

    While the podcast space is heating up with a variety of players including Apple, Audible, Spotify and Luminary, a smaller-yet-promising French app called Majelan is rolling out across 50 countries with an international library of 280 000 audio series, or 13 millions episodes, in 15 languages. Majelan is also kicking off with 20 original or [...]

  • Globe Centred On Asia And Oceania,

    APOS: Online Video Headed for 15% Annual Growth, Disrupting Asia Markets

    A blistering 15% annual growth of online video will give the Asian video industry (TV, pay-TV, home entertainment and streaming) a growth rate nearly double that of North America for the next five years. According to a new report from Media Partners Asia, published on the eve of the APOS conference in Indonesia, Asia’s online [...]

  • FICCI-Frames: Digital Growing, But TV Still

    FICCI-Frames: TV Dominates India's Entertainment Sector (Study)

    India’s creative industries sector, comprising television, film, OTT and related industries had an overall market size of $23.9 billion in 2018 and is projected to grow 12% to reach $33.6 billion by 2021. That is according to the annual EY report released during the Frames conference in Mumbai, organized by the Federation of Indian Chambers [...]

  • Editorial use only. No book cover

    European Cinema Admissions Down 3.3% in 2018, but Hit 1.25 Billion for Fourth Year in a Row

    European cinema admissions hit 1.25 billion for the fourth consecutive year in 2018, despite dropping 3.3% from the record level set in 2017, according to figures released Wednesday by the International Union of Cinemas, or UNIC. Total box office revenue across Europe hit at least €8 billion ($9.1 billion), also for the fourth year running. The figures [...]

More From Our Brands

Access exclusive content