×

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, “American Sniper” topped the weekly TV ad spend list for the second week in a row, with an estimated $9.4 million spent on 710 national airings across 46 networks, led by MTV and Comedy Central.

Taken 3” rose from third position last week to second, with an estimated $7.8 million spent on 1,626 national airings across 36 networks, led by MTV and Spike. Meanwhile, newcomer “Inherent Vice” made its list debut at third with $5.2 million spent on 1,111 national airings across 31 networks led by MTV and Comedy Central.

Maintaining its fourth place slot for a second week is “Blackhat,” supported by a $5 million outlay for 853 national airings across 35 networks led by Comedy Central and Cloo. Finally, “The Wedding Ringer” chimed in at fifth for its list debut, with $4.6 million spent on 624 national airings across 29 networks led by MTV and Comedy Central.

For the week, 23 movie studios spent close to $73 million dollars on 14,185 ads. Warner Bros. Studios led the pack with not only two of the top five movie ad spends, but an overall $16.9 million spent on a total of four movies that also included “The Hobbit: Battle of the Five Armies” and “Jupiter Ascending.” Incidentally, Warner Bros. was also the top spender of TV movie ads for 2014.

Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$9.4M – American Sniper

American Sniper
Online Activity: 5.26% within the movie category*
National Airings: 710
Networks: 46
Most Aired On: MTV, Comedy Central
Creative Versions: 26
Est. Lifetime TV Spend: $33.1M
Studio: Warner Bros.
Started Airing: 12/05/14

$7.8M – Taken 3

Taken 3
Online Activity: 4.57% within the movie category*
National Airings: 1,626
Networks: 36
Most Aired On: MTV, Spike
Creative Versions: 15
Est. Lifetime TV Spend: $18.7M
Studio: Twentieth Century Fox
Started Airing: 12/08/14

$5.2M – Inherent Vice

Inherent Vice
Online Activity: 0.65% within the movie category*
National Airings: 1,111
Networks: 31
Most Aired On: MTV, Comedy Central
Creative Versions: 8
Est. Lifetime TV Spend: $9.5M
Studio: Warner Bros.
Started Airing: 12/14/14

$5M – Blackhat

Blackhat
Online Activity: 0.53% within the movie category*
National Airings: 853
Networks: 35
Most Aired On: Comedy Central, Cloo
Creative Versions: 10
Est. Lifetime TV Spend: $12.9M
Studio: Universal Pictures
Started Airing: 11/20/14

$4.6M – The Wedding Ringer

The Wedding Ringer
Online Activity: 0.34% within the movie category*
National Airings: 624
Networks: 29
Most Aired On: MTV, Comedy Central
Creative Versions: 13
Est. Lifetime TV Spend: $14.7M
Studio: Sony Pictures
Started Airing: 12/14/14

1 Movie titles with a minimum spend of $100,000 for airings detected between 12/29/2014 and 01/04/2015.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.