Lawrence (Larry) Drew Goldman, a well-respected veteran public relations executive instrumental in launching many careers, died October 18 at his home in Woodland Hills following a lengthy illness. He was 64.

At the firm of Stan Rosenfield & Associates, he was made a partner under the Rosenfield/Goldman banner. Goldman left Rosenfield/Goldman to become a founder in the firm of Bender Goldman Helper. Goldman joined the entertainment division of Hill & Knowlton in 2000, then served as a public relations consultant for LMNO Productions.

Born in the Bronx, Goldman began his professional career as a page at NBC in New York for Johnny Carson’s “Tonight Show.” He moved to Los Angeles in the early 1970s, and his first job in public relations was at Jay Bernstein Public Relations.

He is survived by his wife, Meryl, whom he married in 1977; two children, Michael and Carrie; and several nieces and nephews.

Services and internment will be at 1 p.m., Tuesday, October 20, at Eden Memorial Park, 11500 Sepulveda Boulevard, Mission Hills, Calif.

Donations may be made to the UCLA Glioblastoma Cancer Research Department.