WME | IMG has acquired Global eSports Management, a talent agency that represents clients in the professional gaming sphere.
GEM was founded in 2013 by Tobias Sherman and Min-Sik Ko, reflecting the growing popularity of professional gamers. The League of Legends World Championship in 2013, for example, was viewed by 32 million people. GEM operates out of the United States, Europe and South Korea, which is one of the largest gaming markets in the world.
“This venture was created out of our passion for eSports and the desire to advocate for talent within the professional gaming industry,” Sherman and Ko said in a statement. “By becoming a part of WME | IMG, we can maintain our core values while providing our clients with amazing access and opportunities they won’t find anywhere else.”
“Toby, Min-Sik and the team bring unparalleled industry knowledge and an entrepreneurial spirit to our world-class digital talent offering,” said Jason Lublin, COO of WME | IMG. “We see tremendous growth and opportunity in the eSports space and we’re excited to bring this expertise in-house.”