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WME | IMG has acquired Made Fashion Week, the firm announced Monday.

Founded in 2009 by Keith Baptista, Mazdack Rassi and Jenné Lombardo, Made Fashion Week happens concurrently with New York Fashion Week but focuses on up-and-coming designers.

Under the new acquisition, Made will remain a separate entity but still utilize WME | IMG connections for both groups’ designers and partners.

“As we reimagine New York Fashion Week with new venues, experiences and platforms for the industry, we are excited to add Made Fashion Week to our portfolio,” said Catherine Bennett, senior VP and managing director of IMG Fashion Events & Properties, in a statement. “This acquisition creates new opportunities for all our designers and partners to grow and evolve their businesses not only during fashion week in New York, but globally throughout the year.”

“Made has been a platform that supports creative vanguards in fashion, music, technology and culture and makes their work possible,” Baptista said in a statement. “As part of the WME | IMG family, Made will expand its reach and remain on the front line of fostering new talent and encouraging bold new voices. We are thrilled to be part of the team, and excited for all that the future holds.”

Made Fashion Week Spring 2016 Collections will take place September 10-17, 2015, in New York.