Verve has announced the creation of the agency’s latest division, Verve Ventures, a global business development initiative within the company that will be run by international sales veteran Amy Beecroft.
Beecroft joins Verve with a wealth of experience, having worked at many of the top companies in the international market during her career, including First Look/Overseas Filmgroup, HBO, GreeneStreet Films and FilmNation.
The new division will focus on creative strategic partnerships in the international and domestic film and television space, including finance and sales, digital distribution and the development of new technologies — such as Virtual Reality — on a global scale.
Verve has been looking to add a division like this for more than two years now. and the addition of Beecroft only solidifies this division as a major player in that element of the biz.
“The international landscape has changed drastically in the last five years. With 70% of the box office coming from the international marketplace, savvy foreign distributors, producers and financiers alike are looking to establish new and strategic partnerships on both the theatrical and television sides,” said Beecroft. “With Verve representing some of the best directors and writers in the business, I feel we are uniquely positioned to find new and exciting ways to expand our clients’ reach into the global marketplace. I am absolutely thrilled to be part of the Verve family.”
Insiders tell Variety the Verve founders were talking to every heavy hitter they could in that area of the biz, and time and time again Beecroft’s name kept coming up as someone they should pursue; it didn’t take long before the two parties finally came together.
The agency continues to make strong strides to branch out into all areas of the biz since its launch in 2010 and should have a strong presence in this field at this years Cannes and Toronto Film Festivals.
“With the exponential growth and importance of the overseas marketplace, being able to draw from an international viewpoint will be the best way to serve our clients moving forward, and we believe that Amy is the best person to lead the way in this space,” Verve partners said in a statement.
Verve becomes one of the first major agencies to have a person inhouse that can help in devising a plan to put packages together before taking them out in the market. Almost every single agency hires a company from outside to handle this aspect of the business, and often a lot of time is spent by agents deciding how to tackle each market. With this hire, Verve and its partners can now simply open their doors and walk over to Beecroft’s office to discuss how to tackle each hurdle they have to overcome.