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Universal Uses Super Bowl to Promote New ‘Fast and Furious – Supercharged’ Theme Park Attraction

Universal Studios used the Super Bowl’s pre-game show on NBC to unveil the first look of its new theme park attraction, “Fast and Furious – Supercharged,” based on the racing franchise.

The 30-second ad features cast members Vin Diesel, Dwayne Johnson, Tyrese Gibson, Luke Evans and Michelle Rodriguez.

The attraction will debut this summer at Universal Studios Hollywood.

The hydraulic motion-based attraction introduces a new story in the “Fast and Furious” universe with 3D footage that’s projected onto a 360-degree screen, spanning nearly 400 feet.

Universal Studios Hollywood will launch the new attraction this summer inside a newly constructed 65,000 square-foot structure. It serves as the finale to that park’s tram studio tour.

“What better place is there than the Super Bowl to launch a campaign where millions of viewers huddle for non-stop, edge-of-your-seat suspense,” said Larry Kurzweil, president, Universal Studios Hollywood. “In just 30, thrilling seconds, our compelling spot resonates with the exhilaration this immersive thrill ride will deliver when it opens at Universal Studios Hollywood this summer.”

Universal used the Super Bowl to promote the opening of the Wizarding World of Harry Potter, in 2010, and its “Transformers” ride in 2012.

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