×
You will be redirected back to your article in seconds

Top TV Ad Spenders: ‘Run All Night’ Ran Ads All Week

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, “Run All Night” jumps to the top of the TV ad spending heap with $11 million of the $13.7mm total spend coming between the 16th and 22nd. The Warner Brothers thriller starring Liam Neeson spread its ad dollars across 42 networks, with MTV and VH1 as the top benefactors ahead of the March 13 premiere.

Will Smith’s “Focus” spent another week in the top five, slipping from first to second, despite an increase in spending week over week from $6.4 million to $9.6mm. The Kevin Costner vehicle “McFarland, USA” stays at third over last week with the same $5.9 million spend as the week prior, bringing Walt Disney’s total TV ad investment to $20.3mm. Its 954 airings were spread across 34 networks, with Lifetime and ABC Family seeing the most action. Meanwhile, “Unfinished Business” spent a second week at fourth, with $5.2 million contributed to a total outlay of $12.2mm.

While “Fifty Shades of Grey” remained hot at the box office, it was whipped off the TV ad spend list by the familiar faces of “Hot Tub Time Machine 2.” The Paramount Pictures sequel registered 1,180 national airings across 30 networks this week, led by MTV and BET.

Overall, the entire category spent just over $74 million on 13,062 airings for the week spread across 26 different brands. Warner Bros. led spending with 29% of the category spend or $21.4mm on 6 spots that aired more than 2,300 times. Walt Disney Studios ran six spots to the tune of $9.8mm, 20th Century Fox ran 7 spots for $6.9mm. Paramount spent $5.7mm, but ran 11 different ads, among them a set of co-branded segments with ESPN, MTV and Comedy Central for “Hot Tub Time Machine 2.”

[variety_ispot_tv]

Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$11M – Run All Night

Run All Night
Online Activity: 0.38% within the movie category*
National Airings: 1,207
Networks: 42
Most Aired On: MTV, VH1
Creative Versions: 8
Est. Lifetime TV Spend: $13.7M
Studio: Warner Bros.
Started Airing: 02/13/15

$9.7M – Focus

Focus
Online Activity: 1.69% within the movie category*
National Airings: 1,036
Networks: 48
Most Aired On: Comedy Central, FX
Creative Versions: 26
Est. Lifetime TV Spend: $31.7M
Studio: Warner Bros.
Started Airing: 01/18/15

$5.9M – McFarland, USA

McFarland, USA
Online Activity: 1.85% within the movie category*
National Airings: 954
Networks: 34
Most Aired On: Lifetime, ABC Family
Creative Versions: 29
Est. Lifetime TV Spend: $20.3M
Studio: Walt Disney Pictures
Started Airing: 01/12/15

$5.2M – Unfinished Business

Unfinished Business
Online Activity: 0.39% within the movie category*
National Airings: 805
Networks: 33
Most Aired On: MTV, Comedy Central
Creative Versions: 11
Est. Lifetime TV Spend: $12.2M
Studio: Twentieth Century Fox
Started Airing: 02/01/15

$4.7M – Hot Tub Time Machine 2

Hot Tub Time Machine 2
Online Activity: 0.47% within the movie category*
National Airings: 1,180
Networks: 30
Most Aired On: MTV, BET
Creative Versions: 26
Est. Lifetime TV Spend: $18.4M
Started Airing: 01/17/15

1 Movie titles with a minimum spend of $100,000 for airings detected between 02/16/2015 and 02/22/2015.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

More Biz

  • Stephen Colbert Julia Louis-Dreyfus

    Julia Louis-Dreyfus Talks 'Seinfeld,' 'Sexist' Environment at 'SNL' in Q&A With Stephen Colbert

    Stephen Colbert and Julia Louis-Dreyfus swapped stories about “Saturday Night Live,” Northwestern University, “Seinfeld” and the possibility of running for office during a Q&A held Saturday as part of Montclair Film Festival’s annual “Evening with Stephen Colbert” fundraiser. Colbert, a Montclair resident, has long been a booster of the festival, which is going into its [...]

  • 2019 Kennedy Center Honoree singer Linda

    Linda Ronstadt to Mike Pompeo: Stop 'Enabling' Donald Trump

    WASHINGTON, D.C. — Linda Ronstadt, one of this year’s Kennedy Center Honorees, had sharp words for Secretary of State Mike Pompeo on Saturday night during a State Department reception for the Kennedy Center kudos. Ronstadt and Pompeo faced off in the U.S. State Department’s ornate diplomatic greeting rooms at the traditional event that precedes Sunday’s [...]

  • pharrell brain child show

    'Blurred Lines' Flares Up Again - Marvin Gaye Family Claims Pharrell Perjured Himself

    Like a zombie that just won’t stay dead, the “Blurred Lines” case keeps coming back. While the 2015 verdict, in which Pharrell Williams, Robin Thicke and the song’s publisher were ordered to pay nearly $5 million to Marvin Gaye’s family for infringing upon the late singer’s 1977 hit “Got to Give It Up,” was basically [...]

  • WGA Agency Packaging Fight Placeholder Writer

    WGA-Agency Showdown: Role of Showrunners at Heart of Legal Arguments

    The Los Angeles courtroom of U.S. District Judge Andre Birotte was packed with well-dressed lawyers on Friday morning, eager to watch a high-stakes brawl between Hollywood’s largest talent agencies and the Writers Guild of America. Birotte allowed only four lawyers from each side to sit at each table, leaving the vast majority of the attorneys [...]

  • 700700 + Ted Turner Dedication. December

    Ted Turner Tributes Established With WarnerMedia Gift to University of Georgia

    WarnerMedia has established a scholarship, internship program and exhibition hall at the University of Georgia to be named after maverick media mogul Ted Turner. The company has gifted $550,000 to the university to create the Ted Turner Scholarship Fund, for students attending the school’s Grady College of Journalism and Mass Communication, which is also the [...]

  • WGA Agents Contract Tug of War

    Judge Leans Toward Agencies' Position in Writers Guild Antitrust Suit

    A federal judge indicated on Friday that he will allow the three major agencies to pursue their antitrust lawsuit against the Writers Guild of America. The WGA has urged U.S. District Judge Andre Birotte to throw out the suit, arguing that its actions in its ongoing battle with the agencies are protected under antitrust law. [...]

  • Keli LeeStep Up Women Network 9th

    Keli Lee Exits ABC Studios International as Disney Considers Division's Fate (EXCLUSIVE)

    ABC veteran Keli Lee has left the international arm of ABC Studios as Disney considers the future of the London-based content unit, Variety has learned. Sources said Disney has told the creative community that there “has been a re-evaluation of ABC Studios International” and that it is re-assessing “the creative direction” of the business. There [...]

More From Our Brands

Access exclusive content