South by Southwest’s SXsports program has added Turner Sports analyst Charles Barkley, UFC’s Dana White and Ronda Rousey, Baylor football coach Art Briles, Shaun White and NFL Network Anchor Deion Sanders to its program.

The sports-focused track of SXSW Interactive and Film includes panels, film screenings and networking events from March 13-15 in Austin, Texas.

“Though we set the bar high when we launched last year, I think we’ve done well to top it, and add even more value to the SXsports experience,” said Rebecca Feferman, Head of SXsports.

Each day will begin with a “Problem Solvers” session. Additional panelists include Pacific University’s Jules Boykoff, Univision’s Eric Conrad, New York Giants player Victor Cruz, Michigan State University’s Joanne Gerstner, WNBA star Brittney Griner, US Anti-Doping Agency Chairman Edwin Moses, CNN’s Rachel Nichols, ESPN’s Ryan Spoon and NFL Network’s Eric Weinberger.

Already announced for inclusion is the world premiere of Grantland Features’ first film “Son of the Congo,” following NBA star Serge Ibaka’s return to his homeland. Additional features and short films will be announced Feb. 3.



The 12-Month Sports Season
Melissa Rosenthal Brenner (NBA), Sam Laird (Mashable), Greg Luckman (CAA Sports), Rudolf Vidal
(FC Bayern Munich)

Acing the Sports Game with the Oculus Rift
Jordi Bruin (Triple IT), Ruben Jongkind (AFC Ajax), Robert Overweg (Triple IT)

The Athlete Slash Entrepreneur
Israel Idonije (Athlitacomics), Mike Kafka (Roo Outdoor), Linda Lacina (Entrepreneur Magazine)

Athletes and Musicians Direct-to-Consumer Media
Steve Aoki (Steve Aoki), Oliver Luckett (TheAudience), Brodie Smith (Professional Athlete),
Shaun White (Professional Athlete)

The Basketball Tournament: A New Model for Sports?
Luke Bonner (GYK Antler), Gabe Feldman (Tulane University), Dan Friel (The Basketball Tournament)

Bike Attraction: Urban Bicycling Gets a Makeover
Rebecca Gates (Musician/Cyclist), Susan Peithman-Criss (Transportation Research and Education Consortium), Tom Smuts (Mad Men), Kansas Waugh, (Bay Area Bike Share)

Can MLB Data Solver Arm Injuries in Youth Pitchers?
Chris Marinak (Major League Baseball), Rick Riccobono (USA Baseball), Ted Sullivan

Can Sports Help End a Culture of Violence?
Ben Casselman (FiveThirtyEight), Jane Randel (NO MORE), additional Panelists TBA

The Changing Face of Action Sports Media
Angel Collinson (Angel Collinson), Tana Hoffman (Teton Gravity Research), Todd Jones
(Teton Gravity Research), Keith Sharman (CBS News)

Coaching Fast and Fearlessly
Art Briles (Baylor University), Kevin Kelley (Pulaski Academy), George Schroeder
(USA TODAY Sports)

El Nuevo Latino: Fusing Cultures and Values
Aldo Kafie (Octagon Access), Galina Espinoza (Major League Soccer Digital), Gonzalo Perez
(Motivo Insights), Marime Riancho (Pernod-Ricard)

Featured Session // How to Remain Relevant in Today’s Digital Age
Charles Barkley (Turner Sports), additional Panelists TBA

Featured Session // UFC: Women Breaking Ground Inside the Octagon
Ronda Rousey (UFC), Dana White (UFC)

Grantland Sports Podcast Live
Panelists TBA
Play Good, Look Good: Athletes and Fashion
Rembert Browne (Grantland), additional Panelists TBA

Problem Solvers // Compensating College Athletes for Their Likeness
Panelists TBA

Problem Solvers // Crowdfunding Competitive Athletes
Emily White (Dreamfuel)

Punch Drunk: Hockey Fighting at a Crossroads
Greg Wyshynski (Yahoo Sports), additional Panelists TBA

Science Over Tradition: The New Edge in Sports
Scott Goldman (University of Michigan), Gary McCoy (Catapult Sports), Lindsay Thornton
(United State Olympic Committee), Leonard Zaichowsky (BIOCAM)

Skateboarders and Marketers: The Dynamic Duo
Danny Way (Professional Skateboarder), additional Panelists TBA

Sport For Development: Affective Societal Change
Joey Cheek (Former Olympic Athlete), Matt Geshcke (Laureus Sport for Good), Dave Mingey
(GlideSlope), Paul Teeple (Partners of the Americas)

SXsports Topgolf Challenge presented by TaylorMade Golf
Thursday, March 12, 7pm – 10pm,Topgolf Austin
*Additional registration required, email reg@sxsw.com for info

SXsports Kick-Off Reception presented by Octagon
Friday, March 13, 6:30pm – 8:30pm, Half Step

SXsports Fight Night presented by UFC
Saturday, March 14, 7:00pm – 11:00pm, Location TBD

SXsports Selection Sunday Party presented by Turner Sports
Sunday, March 15, 4:00pm – 6:00pm, Champions Sports Bar and Restaurant

SXsports Overtime Party
Sunday, March 15, 9pm – 12am, Location TBD

MVPindex SXsports Lounge
Friday, March 13 – Sunday, March 15, 11am – 6pm on Fri, 9am – 6pm Sat & Sun
Four Seasons Hotel, Stone’s Crossing Room

NBC Sports SXsports Lounge
Friday, March 13 – Sunday, March 15, 11am – 6pm on Fri, 9am – 6pm Sat & Sun
Four Seasons Hotel, Lower Level