Spike TV announced Wednesday the hire of Chachi Senior as senior VP of original series.
Senior comes from Ardaban, the entertainment format company whose development is produced in conjunction with Shine America, where he was CEO.
In his new role at Spike, Senior will oversee the development of non-scripted content, aiming to expand the cabler’s audience. He will report to Sharon Levy, exec VP of original series.
“Chachi is a respected veteran in this industry, with a proven track record of leading talented teams to success,” Levy said. “Chachi joins Spike at an exciting time as the network continues to attract a gender-balanced audience with hit nonscripted series.”
Senior commented: “I am thrilled to be joining the Spike team. As the ever-evolving cable TV network landscape jockeys its way into the future, Spike is perfectly positioned to provide the winning vantage point for viewers.”
Before Ardaban, Senior served as co-president of IAC’s Notional and spent three years at City Lights Media. He won two Emmys for the digital series “Book Obsessed,” which he directed and exec produced in 2009. Over his career, which began at First Motionless Pictures, where he was a principal, Senior has sold and produced programming to networks and companies including TV Asahi, BBC America, Bravo, CMT, E!, Endemol, Fremantle, Fuji TV, Comedy Central, Planet Green, Oxygen, Food Network, Shine, Travel and TruTV.