×

Shutterstock, Penske Media Pact for Photo Partnership

Shutterstock is teaming up with Penske Media Corporation to create and license images and videos of the biggest events in entertainment and fashion, the companies will announce Monday.

The alliance combines the technology of one of the biggest stock-image providers in the world with PMC’s insider access and event exclusivity, establishing an innovative way of offering editorial images to media, publishing and creative businesses. The deal will include archival editorial photos as well as event photography from Variety, WWD and all other PMC brands.

“We believe there are ways to productively improve the editorial market to better serve its influential customers and remarkable photographers and create a great business opportunity,” said Jon Oringer, founder and CEO of Shutterstock.

“The Shutterstock team has the most compelling vision for the future direction of editorial imagery, while recognizing the value of PMC’s unique content and access across our portfolio of brands,” said Jay Penske, chairman and CEO of PMC. “This alliance alters the existing model of editorial access to fashion and entertainment photography and we are thrilled to usher in a new era together.”

Shutterstock will document the biggest events in the entertainment world, as well as capture the latest fashion industry trends including global runway coverage and exclusive parties. Shutterstock will also photograph the 50-plus events, galas, summits and conferences PMC produces annually, as well as market and license the imagery.

Commencing in 2016, Shutterstock will have an exclusive worldwide right and license to PMC’s archives, which also includes Fairchild, Deadline, W, DNR, FN, HollywoodLife, BGR, and TVLine content libraries.

This partnership will bolster Shutterstock’s January acquisition of Rex Features, the largest independently-owned photographic press agency in Europe. While the archived and created content will be owned by PMC, it will initially be available via Rex.

PMC has chosen Shutterstock’s digital asset management service, WebDAM, to support its editorial and creative teams’ needs to store, organize and manage visual content on a cloud-based platform.

More Biz

  • BMG Posts Strong Earnings for 2018

    BMG Posts Strong Earnings for 2018

    BMG announced solid earnings for 2018 — its tenth year since the “new” BMG opened for business after its previous incarnation merged with Sony Music — as part of parent company Bertlesmann’s results Tuesday. According to the announcement, despite “negative exchange rate effects,” BMG’s revenues increased by 7.5 percent to €545 million (around $644 million), [...]

  • Rahm Emanuel

    Chicago Mayor Rahm Emanuel Calls Jussie Smollett Deal a 'Whitewash of Justice'

    Chicago Mayor Rahm Emanuel blasted the decision by Cook County prosecutors to drop charges Tuesday against “Empire” actor Jussie Smollett. Flanked by Chicago Police Superintendent Eddie Johnson and Kevin Graham, the president of the Chicago police union, the mayor said the decision sends a message that high-profile people will not be held accountable for their [...]

  • Viacom HQ LA

    Viacom Shares Spike on DirecTV Deal, Renewed CBS Merger Chatter

    Viacom shares soared 10% on Tuesday after the company reaffirmed financial guidance for its media networks wing on the heels of sealing a hard-fought carriage renewal agreement with AT&T’s DirecTV. The stock gain underscored the importance of maintaining its presence on DirecTV and other AT&T channel bundles. Viacom on Tuesday reaffirmed its guidance of affiliate [...]

  • Grammy Awards60th Annual Grammy Awards, Press

    Grammy Eligibility Year to Close One Month Early for 2020 Awards

    The eligibility year for the 2020 Grammy Awards will close on Aug. 31, one month earlier than usual, the Recording Academy announced today in a letter to members. The change is due to next year’s telecast taking place on Jan. 26, around two weeks earlier than usual (although the 2018 awards took place on Jan. [...]

  • Electronic Arts Logo

    EA Laying Off 350 People, About 4% of Staff

    Electronic Arts is laying off about 350 of its 9,000-person staff, CEO Andrew Wilson announced in a blog post on its website Tuesday. In the brief, open letter, Wilson noted that the move was made to “address our challenges and prepare for the opportunities ahead,” and to “better deliver on our commitments, refine our organization [...]

  • Jon Platt Martin Bandier

    Read Sony CEO Kenichiro Yoshida's Memo Thanking Martin Bandier, Welcoming Jon Platt

    As outgoing Sony/ATV chief Martin Bandier (pictured above, right) finishes up his final week on the job, Sony CEO Kenichiro Yoshida thanked him for his 12 years of service and welcomed incoming publishing CEO Jon Platt (above, left) who joins from Warner/Chappell. The letter, obtained by Variety and under the subject line “Warm wishes to [...]

  • iHeartMedia Strikes Multi-Year Deal With LiveXLive

    iHeartMedia Strikes Multi-Year Deal With LiveXLive

    iHeartMedia today announced a multi-year agreement with LiveXLive, a digital media company focused on live entertainment. According to the announcement, the deal combines content, production, distribution and promotion. The newly expanded partnership gives LiveXLive exclusive global livestreaming rights for 17 iHeartRadio marquee events this year, including iHeartRadio’s ALTer Ego, iHeartCountry Festival, iHeartRadio Wango Tango, Daytime Stage at [...]

More From Our Brands

Access exclusive content