×

Ringling Bros. Circus to Drop Elephant Acts By 2018

Responding to mounting criticism, Feld Entertainment’s Ringling Bros. and Barnum & Bailey Circus said Thursday it would end the use of Asian elephants in its traveling shows by 2018.

The move comes in the wake of calls by conservationists, animal activists and others for the circus to end the practice of featuring trained elephants, citing the harsh treatment and unnatural environments that the animals must endure. The 2013 HBO documentary “An Apology to Elephants” put a spotlight on the specific problems that pachyderms face while working in a touring show.

Ringling Bros. said that the 13 elephants now touring with its three editions of “The Greatest Show on Earth” circus will be relocated to the company’s Florida facility, dubbed the Center for Elephant Conservation, by 2018. The center already houses more than 40 Asian elephants, marking one of the world’s largest herds of the endangered species.

“This is the most significant change we have made since we founded the Ringling Bros. Center for Elephant Conservation in 1995. When we did so, we knew we would play a critical role in saving the endangered Asian elephant for future generations, given how few Asian elephants are left in the wild,” said Feld Entertainment chairman-CEO Kenneth Feld. “Since then, we have had 26 elephant births. No other institution has done or is doing more to save this species from extinction, and that is something of which I and my family are extremely proud. This decision was not easy, but it is in the best interest of our company, our elephants and our customers.”

 

Popular on Variety

More Biz

  • Warner Records Names Claudia Butzky Senior

    Warner Records Names Claudia Butzky Senior VP of Brand Partnerships

    Warner Records has named Claudia Butzky senior vice president of brand partnerships, strategic marketing & commercial sync licensing, the company announced today. Based in Los Angeles, Butzky will report to Tom Corson, Co-Chairman & COO, Warner Records, and essentially will fill the role vacated by former EVP Lori Feldman, who left the company earlier this [...]

  • Kathleen FinchDiscovery Executive Session panel, TV

    Listen: Discovery's Kathleen Finch on How to Nurture Lifestyle Brands

    Kathleen Finch is a big believer in staying in your lane. Discovery’s chief lifestyle brands officer juggles a portfolio of 11 linear cable channels and their digital offshoots, from Food Network and HGTV to TLC and crime-centric Investigation Discovery. Many of Finch’s channels are defying the gravity of the moment in generating extremely high levels [...]

  • Big Hit Entertainment, Home to BTS,

    Big Hit Entertainment, Home to BTS, Posts Blockbuster Results for First Half of 2019

    South Korea’s Big Hit Entertainment, home to BTS, revealed its revenues for the first half of 2019 at an event called “Big Hit Corporate Briefing With the Community” held in Seoul today. The company posted record revenues of $166.3 million — just $12 million short of its revenues for all of 2018, according to analysis [...]

  • A view of the SK Telecom

    Korean Regulators Approve Four-Way Streaming Merger

    South Korean regulators have approved the merger of the video services of three local broadcasters and SK Telecom’s streaming app Oksusu. The new service, operating under the name Wavve will launch in September and be Korea’s largest. Proposed in January as a measure to combat the incursion of international video players, the deal was given [...]

  • Two bull statues are displayed outside

    Alibaba Delays Hong Kong Share Listing (Report)

    Against a background of political tension in Hong Kong, Chinese tech and entertainment giant Alibaba is reported to have delayed its planned share listing in the Asian financial capital. Reuters cited two unnamed sources in a report Wednesday on the decision to postpone. One said that the delay was approved at a board meeting the [...]

  • Mass Appeal and Universal Launch Hip-Hop

    Nas, Mass Appeal and Universal Music Launch Hip-Hop Label in India, Sign Divine

    Mass Appeal and Universal Music Group today announced the launch of Mass Appeal India – a new label dedicated to amplifying India’s burgeoning hip-hop culture on a global scale. The new label’s operations will be based Universal Music India’s headquarters in Mumbai and will function as a multi-channel partnership between the two companies. According to the announcement, Mass Appeal India will sign and [...]

  • Harvey Weinstein, center, arrives to court

    Weinstein's Attorneys Seek to Move Trial to Long Island or Albany

    Harvey Weinstein’s attorneys want his rape trial moved to Long Island or Albany, citing the “circus-like atmosphere” surrounding the courthouse in Manhattan. Weinstein is set to go on trial on Sept. 9 on five charges of rape and sexual assault. The disgraced producer faces a potential life term if convicted. In a motion to the [...]

More From Our Brands

Access exclusive content