Scooby-Doo is joining a roster of popular playsets, including “Star Wars,” “Harry Potter” and DC Comics’ superheroes, that Lego has brought to life through its building blocks.
The characters of Scooby, Shaggy, Fred, Daphne, and Velma will become available as Lego minifigures starting in August, while the Mystery Machine van, a mummy museum mystery and haunted lighthouse playsets will also be sold.
Warner Bros. Consumer Products made the deal as Warner Bros. is looking to put more of a spotlight on the property through new live action films, and animated straight-to-video films, like “Scooby-Doo WrestleMania Mystery” last year. A sequel to that film is now in the works.
The Lego deal will also involve a 22-minute animated special that will promote the “Scooby-Doo” characters.
“Fans always wonder which properties may come to life in Lego form, and this year we are thrilled to bring all of the mystery, humor and hijinks of the Scooby-Doo universe to life in Lego toys and animated content,” said Jill Wilfert, VP, licensing and entertainment at The Lego Group. “We constantly review properties to find those with global reach, great characters and stories and inherent building and role play opportunities, and we think that Scooby-Doo delivers on all of these while also driving strong appeal among collectors and today’s parents who have strong nostalgia for the Lego brand from their own childhood.”
Lego and Warner Bros. scored last year with “The Lego Movie,” which went on to make $469 million worldwide.
“As animators, we always aim to find fun and inventive ways to connect with the audience and tell new stories with our characters,” said Sam Register, president, Warner Bros. Animation and Warner Digital Series. “Scooby-Doo and Lego fans share so much affection for the characters and the brand, and we are so pleased to finally bring these two worlds together.”