L.A. Mayor to Launch Campaign to Urge Studios to Shoot in City

Los Angeles Mayor Eric Garcetti will launch a campaign on Saturday called “Greenlight Hollywood” to pitch the state’s expanded incentive program on studio chiefs and producers who give the go ahead to major projects.

Garcetti plans to make the announcement at a pre-Oscar Academy symposium on makeup and hairstyling.

Entertainment attorney Ken Ziffren, the Los Angeles film czar, and his deputy Rajiv Dalal will meet with studio executives, packaging agents, financiers and managers.

Also pitching the incentives will be a volunteer groups of labor, marketing and production executives. They include executives from Screen Gems, De Laurentiis, Bad Robot and RatPac, as well as representatives from the Teamsters, IATSE, FilmL.A. and FilmIndependent. Executives from Sunset Gower, Raleigh, AECG and Mack Sennett studios also are involved.

Gov. Jerry Brown signed legislation last year that more than tripled the size of the pool of money available for film and TV tax credits to $330 million per year. The legislation also expanded eligibility to include major studio features and all drama series. In addition it replaced a lottery system for picking recipients with a new method that will be based on labor wages.

“Our entertainment industry is essential to our city’s identity and economy, and this campaign represents the next step in a strategic agenda to ensure Los Angeles remains the entertainment capital of the world,” Garcetti said in a statement. “Now that we’ve won a tripling of the film tax credit and we are cutting red tape at City Hall, we’re launching this campaign to make sure decision makers understand all of the incentives we can provide for filming in L.A.”

The final lottery is scheduled for April 1. The California Film Commission will start taking applications for the new tax credit program in May.

The Greenlight Hollywood campaign will take place in March and April.

More Biz

  • Cannes VR

    Cannes Film Festival Plots Major Expansion to VR Program

    Cannes XR, the Marché du Film’s program dedicated to immersive and augmented reality content, is set to expand. For its second edition, Cannes XR has partnered with tech creator Positron and Brogent Technologies to introduce a new VR theater, dedicated space and competition. While keeping its 700-square meter exhibition space in the basement of Cannes’ [...]

  • EFM 1st European Film Politics Seminar

    Berlin: 1st European Film Politics Seminar - Protecting Independent Film Production

    Leading industry reps gathered on the opening day of Berlin’s European Film Market for what is certain to be a continuing discussion about leveling the playing field for independent producers across Europe and demanding greater engagement in the sector from global players. The 1st European Film Politics Seminar aims to set the political agenda of [...]

  • Harvey Weinstein (C) arrives to New

    Harvey Weinstein Jury Note Stirs Frenzied Speculation on Verdict

    A note from the jury in the Harvey Weinstein trial on Friday afternoon set the media and legal worlds abuzz with speculation about the verdict. The note suggested that the jurors were deadlocked on the two most serious charges — predatory sexual assault — but had reached a unanimous consensus on three other counts, of [...]

  • Naim McNair Named Def Jam Senior

    Naim McNair Named Def Jam Senior VP of A&R

    In what may be the first signal of the next era of Def Jam Recordings, Naim McNair has been named senior VP of A&R at the company. The move comes just hours after it was confirmed that Paul Rosenberg, chairman and CEO of the label since January of 2018, is leaving his post at the [...]

  • Paul Rosenberg

    Paul Rosenberg Stepping Down as Head of Def Jam

    UPDATED: Paul Rosenberg, chairman and CEO of Def Jam Recordings since January of 2018, is leaving his post at the company, a source close to the situation confirms to Variety. Jeff Harleston, general counsel for Def Jam parent company Universal Music Group, will serve as interim chief until a new CEO is appointed; he will [...]

  • Baby Yoda - The Child Animatronic

    Hasbro's Adorable Baby Yoda Animatronic Toy Is Already Sold Out on Disney's Online Store

    The Force remains strong for toys based on Baby Yoda, the breakout star of Disney Plus original series “The Mandalorian.” Less than a day after becoming available for pre-order, Hasbro’s new $59.99 Baby Yoda animatronic toy is no longer available on Disney’s official online store: As of Friday morning, Shop Disney listed it as “sold [...]

More From Our Brands

Access exclusive content