L.A. Mayor to Launch Campaign to Urge Studios to Shoot in City

Eric Garcetti
Chelsea Guglielmino/Getty Images

Los Angeles Mayor Eric Garcetti will launch a campaign on Saturday called “Greenlight Hollywood” to pitch the state’s expanded incentive program on studio chiefs and producers who give the go ahead to major projects.

Garcetti plans to make the announcement at a pre-Oscar Academy symposium on makeup and hairstyling.

Entertainment attorney Ken Ziffren, the Los Angeles film czar, and his deputy Rajiv Dalal will meet with studio executives, packaging agents, financiers and managers.

Also pitching the incentives will be a volunteer groups of labor, marketing and production executives. They include executives from Screen Gems, De Laurentiis, Bad Robot and RatPac, as well as representatives from the Teamsters, IATSE, FilmL.A. and FilmIndependent. Executives from Sunset Gower, Raleigh, AECG and Mack Sennett studios also are involved.

Gov. Jerry Brown signed legislation last year that more than tripled the size of the pool of money available for film and TV tax credits to $330 million per year. The legislation also expanded eligibility to include major studio features and all drama series. In addition it replaced a lottery system for picking recipients with a new method that will be based on labor wages.

“Our entertainment industry is essential to our city’s identity and economy, and this campaign represents the next step in a strategic agenda to ensure Los Angeles remains the entertainment capital of the world,” Garcetti said in a statement. “Now that we’ve won a tripling of the film tax credit and we are cutting red tape at City Hall, we’re launching this campaign to make sure decision makers understand all of the incentives we can provide for filming in L.A.”

The final lottery is scheduled for April 1. The California Film Commission will start taking applications for the new tax credit program in May.

The Greenlight Hollywood campaign will take place in March and April.