Kodak announced an agreement on Tuesday to continue to supply Hollywood’s six major studios with film, even as the industry migrates to digital exhibition.
Kodak’s CEO, Jeff Clarke, said, “With the support of the studios, we will continue to provide motion picture film, with its unparalleled richness and unique textures, to enable filmmakers to tell their stories and demonstrate their art.”
The agreements are with 20th Century Fox, the Walt Disney Co., Warner Bros. Entertainment, NBCUniversal, Paramount and Sony Pictures.
The company noted that upcoming movies like “Star Wars: Episode VII — The Force Awakens,” “Mission: Impossible 5” and “Batman v Superman: Dawn of Justice” are being shot on Kodak film.
Major filmmakers have lobbied to save Kodak as it struggled to reorganize and emerged from bankruptcy protection in 2013. Martin Scorsese, J.J. Abrams and Quentin Tarantino have urged studios to reach agreements with Kodak to ensure that it continued production of film stock.
“Our industry – our filmmakers – rallied behind Kodak because we knew that we couldn’t afford to lose them, the way we’ve lost so many other film stocks,” Scorsese said in a statement released by the Film Foundation last summer.
He noted that film “is still the best and only time-proven way to preserve movies. We have no assurance that digital information will last, but we know that film will, if properly stored and cared for.”
Kodak has been focusing on corporate imaging, but said that the new agreements would make it possible to make motion picture film while also developing touchscreens for smart phones and tablet computers.