You will be redirected back to your article in seconds

Joseph Gordon-Levitt’s HitRecord to Put Focus on Nation’s National Parks

Hitrecord, Joseph Gordon-Levitt’s production company-cum-freeform open collaborative art community, has produced one feature film as well as a number of short films, a TV show, story collections and albums, and now it’s taking the show to an appropriately fertile new environment: a national park.

Or rather, all the country’s national parks. To mark the National Park Service’s 2016 centennial campaign, dubbed “Find Your Park,” the multihyphenate is partnering with the org to create a number of crowdsourced art projects celebrating the country’s protected wild regions. Gordon-Levitt will put the pitch to his fellow collaborators in a video prompt, and from there, the HitRecord community will be let loose to throw out ideas, create content, and freely edit one another until they’ve produced enough art for the foundation to display next year.

Dan Doperalski for Variety

“I always find that the best direction I give comes from participation,” Gordon-Levitt says. So if someone writes a story about a national park, I might rewrite it, or I might make a request video — ‘I think this is great, but it needs more of this, or let’s think of alternate endings.’ Or it may be that someone will write a great piece, I’ll record it as a voiceover, and it’ll be the spine of a short film that someone else makes. It can take any number of shapes.”

Gordon-Levitt says that the NPS has left the project open to experimentation.

“I like that our community makes short films and music, writing, books, photography, animation, documentaries — all approaches are welcome.”

This is HitRecord’s second partnership with a nonprofit — in 2012, the group produced a voting-rights cartoon for the American Civil Liberties Union — but it’s certainly the widest-ranging collaboration HitRecord has entered into. For the actor, who notes that he grew up frequenting Yosemite National Park and Big Sur on family camping trips, the project has personal appeal as well.

“I think it’s wonderful that for 100 years, these places have been preserved. Without it, they’d probably be apartment complexes and shopping malls,” Gordon-Levitt says. “Why not celebrate it by making great art?”

More Biz

  • Contract Placeholder Business WGA ATA Agent

    Signs of Solidarity and Strain Emerge as Week 2 of WGA-Talent Agency Standoff Begins

    Hundreds of WGA members rallied solidly behind their union last week as the industry grappled with uncertainties spurred by the sudden break between writers and their talent agency representatives. But as the standoff heads into its second week, signs of strain among some WGA members are beginning to emerge. Shalom Auslander, author and creator of [...]

  • Woodstock 50 Festival Postpones Ticket On-Sale

    Woodstock 50 Festival Postpones Ticket On-Sale Date

    UPDATED: The troubled Woodstock 50 festival has run into more difficulties, as multiple sources told Variety late Friday that the April 22 on-sale date for the event has been postponed. Agents for artists scheduled to perform at the festival — which include Jay-Z, Dead & Company, Chance the Rapper, Miley Cyrus, Imagine Dragons and Halsey [...]

  • National Enquirer - Jeff Bezos

    Hudson Media CEO James Cohen Purchases the National Enquirer

    Hudson Media’s CEO James Cohen announced Thursday that he will purchase the National Enquirer as well as American Media’s other tabloids, the Globe and the National Examiner. With the purchase of the National Enquirer, which Cohen reportedly bought for $100 million, he plans to strengthen their collaborative efforts, documentary shows, weekly podcasts, and theme parks. [...]

  • Amazon

    Amazon Music’s Free Tier Is More Advertising Play Than Spotify Killer, Analysts Say

    When news began to spread last week that Amazon Music’s long-anticipated free streaming tier was imminent, headlines emerged about its threat to Spotify and Apple Music, with some stories saying that Spotify’s stock price dropped in response to the news. But not only was today’s launch of the free tier basically a soft one — [...]

  • Nicki MinajCFDA Vogue Fashion Fund Dinner,

    Nicki Minaj Parts Ways With Longtime Managers (EXCLUSIVE)

    Nicki Minaj has parted ways with Gee Roberson and Cortez Bryant and Blueprint/ Maverick Management, a source close to the situation confirms to Variety. She had worked with the pair for the majority of her career. The source says the decision was mutual and amicable, and there was no specific reason for the split, adding [...]

  • Amazon

    Amazon Music Launches Free Streaming Tier, Through Alexa Only (for Now)

    Amazon Music today basically soft-launched its free streaming tier, in which U.S. customers of its Alexa voice assistant will have access to top Amazon Music playlists and thousands of stations, at no cost. The limited access that the new free service provides — it’s only available through Alexa, and when the listener requests a song, [...]

More From Our Brands

Access exclusive content