TOKYO — New industry organization Japan Contents Group announced not only its own start on Friday, but the fall launch of the JCG-backed Bonobo contents platform, which will be operated directly by rights holders. Users of PCs, tablets, smartphones and televisions will be able to view a wide range of contents, including new films, music videos, TV shows, and both foreign and Japanese animation.

At a presser today in Tokyo, JCG chairman Yusuke Okada, who also chairs the Motion Picture Producers Association of Japan (Eiren), commented that JCG’s aim with Bonobo is to provide “something easy to understand, something that says ‘Here is where you’ll find films.’” The name Bonobo derives, Okada explained, from “(the great ape) that is closest to humans.” “In the same way, our site is the closest to films,” he added.

Details of the new service, including titles and prices, have yet to be revealed, though users will not have to sign up as site members. Instead, they will pay for each content separately, with the rights holder deciding the fee. PacketVideo, a subsidiary of mobile phone operator NTT DoCoMo, will manage the site.

JCG consists of 29 companies and organizations, including Eiren, Japan and International Motion Picture Copyright Association, Foreign Films Importer-Distributors Association of Japan, and commercial broadcasters.