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Hasbro Inc. has announced Meghan McCarthy as its new head of storytelling.

McCarthy is a Daytime Emmy Award-nominated lyricist and writer best known for her role as an executive producer on the “My Little Pony: Friendship is Magic” animated television series, which is currently in its fifth season on Discovery Family Channel.

“To be able to benefit from Meghan’s ability to create expansive worlds and characters across our entire portfolio of brands is an incredible opportunity for (Hasbro),” said Stephen Davis, Hasbro’s executive vice president and chief content officer, in a statement. “Storytelling is at the center of our brand blueprint and Meghan will help us continue to advance our strategy of building deep connections and relationships with our consumers and audiences globally through rich content in all forms and formats – across digital, television, animated and live action films.”

In her new role, McCarthy will develop stories and characters across Hasbro’s brands, including working on the upcoming “My Little Pony” animated feature film that is on track for a 2017 release.

Before coming to Hasbro, McCarthy worked on Disney’s “Fish Hooks” and Cartoon Network’s “Foster’s Home For Imaginary Friends.”