Penny Reiss-Truttmann, a former agent at International Creative Management and marketing executive at Showtime Networks, has joined Caesars Entertainment as VP of brand alliances.
In the new role, Reiss-Truttmann heads up brand partnerships, activations and licensing efforts for all of Caesars’ 40 hotel and casino properties around the world, which include the company’s flagship on the strip in Las Vegas, as well as Paris, Ballys, Flamingo, Cromwell and Linq.
Reiss-Truttmann is based in Las Vegas.
At ICM, Reiss-Truttmann was a talent agent for global branding, pairing up advertisers and consumer brands with Hollywood. She was VP of integrated marketing at Showtime Networks before that, after starting her career at Paramount Pictures, in the global partnership division, where she worked on Paramount, MTV Films and Nickelodeon franchise films.
Reiss-Truttmann will be particularly looking to broker deals with film and television productions, as well as digital projects that look to court millennials, along with consumer electronics, automotive, cosmetics and other brands active in lifestyle marketing.
“Brands are highly motivated by conversion and sampling, and we are uniquely positioned to meet those needs with unique and creative activations, in-room experiences, and with a very powerful guest,” Reiss-Truttmann said.