Fathom Events has promoted four key executives as the company looks to expand its offerings as a producer of live events for movie theater chains.

Kymberli Frueh-Owens, VP of programming, handles all programming acquisition in the alternative content space for Fathom Events, from series initiatives to perennials to unique, one-time-only events. She also handles international content partner relationships and key recurring accounts for the company. She previously spent seven years as senior director on the Fathom programming team.

Lynne Schmidt, who has been with Fathom since 2006, now serves as VP of operations, handling logistical and network operations, event mastering, systems, business relations and customer service. She also serves as the main contact for the Metropolitan Opera, Drum Corps Intl. and other repeat clients.

And as VP of marketing, Jamie Woglom oversees Fathom’s PR and event marketing teams. She started at Fathom in 2006 as a marketing manager.

The trio are joined by Jim Amos, who serves as VP of distribution. He oversees distribution plans for all Fathom events, and the expansion of the Fathom Distribution Network, and he also oversees studio partnerships and Fathom’s classic film series. Amos was formerly president of domestic distribution at Sony Pictures.

The executives report to John Rubey, the former president of AEG Network Live, who became Fathom Events’ first CEO last year.

Fathom Events was spun off from National CineMedia at the end of 2013, with NCM continuing to focus on the in-theater advertising business, while Fathom continues to produce live events for theaters like Floyd Mayweather title fights, Andrew Lloyd Webber and Cameron Macintosh Broadway Anniversary initiatives, the annual Grateful Dead Meet Up and the company’s most-attended events of 2014, One Direction concerts, Monty Python Live and BBC’s “Doctor Who” in between traditional theatrical showings.

National CineMedia, founded by theater chains AMC Entertainment, Cinemark Holdings and Regal Entertainment Group, controls 4% of the spun off Fathom Events business, with 32% owned by the exhibition chains.