×

Fabric Wraps Up Hollywood Support for App that Borrows from Pinterest, Buzzfeed (EXCLUSIVE)

Jon Vlassopulos has a lot of things he wants to do, so he turned list making into a business — with the backing of some notable investors, including WME, Great Oaks Venture Capital, Machinima chairman Allen DeBevoise and individuals from Facebook, Conde Nast and Hulu.

The digital entrepreneur has raised a $1.5 million seed round of funding to launch Fabric, an app that enables users to build and share lists of new movies, TV shows, music and travel destinations they love but also want to check out.

The app, now available on the Apple App store, essentially turns lists Fabric’s team curates into editorial content that can be browsed, with users able to add what’s mentioned to their own favorites.

“Everyone wants to do more of what they love. We all try and keep lists of what we want to do, but they are scattered across our minds, post-its, notebooks, emails or different services” said Vlassopulos, founder and CEO of San Francisco-based Fabric. ”We are making doing what you love easier and more fun by inspiring our users to build all their lists in one place and making their lists social and actionable.”

The concept essentially turns list making into a game, with the app’s design borrowing from what’s made companies like Pinterest, Buzzfeed and Tinder so popular: large art, editorial content made up of lists and the ability to swipe. An algorithm connects users to each other based on interests and social recommendations, and enables them to chat through the app.

But what helped attract the attention of the investment community, both in Hollywood and Silicon Valley, was Fabric’s ability to monetize an individual’s want lists. If there’s a movie they want to see, Fabric will take them to Amazon or another retailer to purchase the title. The same is true for TV or music, and eventually will be for other categories like hotel rooms or flight bookings.

Fabric collects a small percentage of sales that are made from the links. It currently has deals with iTunes, Amazon, Google Play and Fandango for transactions that can be made through the app.

Other investors contributing to Fabric’s seed round are venture funds Manatt and Structure, as well as angel investors at RDIO, Wanda, Starcom, Motorola, UMG, King.com and Viacom.

Marketers also have the opportunity to pair up with Fabric to develop and promote their own lists to feature on the app, which should provide the company with more ways to monetize the app through advertising in the future.

“The exciting thing for me about Fabric is that it is a massive intent engine that captures valuable consumer intent data across multibillion-dollar advertising categories like travel and entertainment,” said John Spinale, Disney Interactive Media’s former head of social games, and now a Fabric investor. “Now when a friend swipes down to add Costa Rica to her travel want-to list, it is a perfect opportunity for an airline to present her an offer. Everyone wins. This is the way advertising should be. In the future I can see Fabric becoming your personal concierge and connector.”

To make Fabric more attractive, Vlassopulos has started lining up celebrities whose lists the company wants to feature as content on the app. Those already include Amy Smart, Chuck D, Olly Murs, Duran Duran, Deepak Chopra and the Script.

“We are all made up of a fabric of our interests and experiences, but up to now, we haven’t had a chance to share our Fabric and connect with people who share our interests,” said Allen DeBevoise, chairman of Machinima and Fabric investor. “Fabric blends the creative expression of Pinterest, the fun list experience of Buzzfeed and the utility of apps like Evernote to allow people to easily build and maintain their personal fabric — everything they’ve done and everything they want to do. This is going to be a very powerful platform for driving activity and connecting people.”

More Biz

  • CBS This Morning Ed Sullivan Theater

    'CBS This Morning' Team Anchors From Home Because of Coronavirus Precautions

    “CBS This Morning” has opted to keep its three anchors working from home in light of the expanding coronavirus crisis in New York. Gayle King, Anthony Mason and Tony Dokoupil anchored the show from their respective homes on Monday. King told viewers at the top of the 7 a.m.-9 a.m. ET broadcast that the move [...]

  • Spanish tenor Placido Domingo during the

    Opera Singer Plácido Domingo Hospitalized with Coronavirus

    Spanish opera singer Plácido Domingo has been hospitalized in Acapulco, Mexico, for coronavirus. “He is doing well and is responding to treatment,” Domingo’s spokesperson told CNN on Sunday. On March 22, the 79-year-old Domingo revealed via his Facebook page that he had tested positive for COVID-19. “I beg everyone to be extremely careful, follow the basic [...]

  • Mergers and Deals Placeholder

    Tegna Confirms Two Acquisition Offers Withdrawn Amid Coronavirus Upheaval

    Tegna confirmed Sunday that two suitors for the station group have recently withdrawn acquisition offers, citing the upheaval in the broader marketplace caused by the coronavirus crisis. Tegna’s statement is the company’s first acknowledgement that it has received four unsolicited acquisition offers in recent weeks. Two of those have since been withdrawn while the other [...]

  • Prince Harry and Meghan Duchess of

    President Trump Says Prince Harry and Meghan Markle Must Pay for Own Security

    After moving to the U.S. and leaving the royal family behind, Prince Harry and Meghan Markle must now pay for their own security team, according to President Trump. Before recently relocating to the U.S., the couple had been living in Canada under the watch and protection of British security and the Royal Canadian Mounted Police. [...]

  • Donald Trump Anthony Fauci

    Trump Boasts of Coronavirus TV Ratings as Fauci Warns: 200,000 People Could Die in U.S.

    UPDATE: President Donald Trump announced in a press conference Sunday afternoon that the country’s social distancing guidelines have been extended to April 30 and that the peak death rate will hit in two weeks. “Nothing would be worse than declaring victory before the victory has been won. Therefore we will be extending our guidelines to April [...]

  • Queen Elizabeth

    Queen Elizabeth's Footman Diagnosed with Coronavirus (Report)

    Coronavirus remains firmly in the royal orbit as one of Queen Elizabeth’s footmen has reportedly tested positive for COVID-19. The royal footman, who regularly walks the Queen’s dogs and was in regular contact with the monarch, is now in self-isolation after falling ill with coronavirus, according to British tabloid The Sun. The revelation comes just [...]

More From Our Brands

Access exclusive content