Endemol Shine Group CEO Sophie Turner Laing has been tapped to deliver a keynote address at Mipcom in October.

Turner Laing, an alum of BSkyB, was named CEO of Endemol Shine last year following the merger of Apollo’s Endemol and Core Media Group and 21st Century Fox’s Shine Group. The group encompasses more than 120 companies producing TV shows in more than 30 markets.

Turner Laing’s address will come Oct. 5 as part of the Media Mastermind series at the international TV sales conference in Cannes.

Endemol Shine Group’s best-known international hits include “Big Brother,” “Deal or No Deal,” “MasterChef,” “Peaky Blinders,” “So You Think You Can Dance” and “The Biggest Loser.”