Endemol Shine North America continues to fill out its executive ranks with appointments in its marketing, digital, social media and research departments.

Tamaya Petteway is now senior vice president of brand integrations and partnerships, Marisa Hammonds is vice president of digital and social media, Kevin Ivey is VP of research and insights and Kelia Tardiff is VP of brand partnerships.

“Tamaya brings deep experience, strong relationships and great creativity to this role – exactly the executive caliber to run the Endemol Shine Brand team,” said Vivi Zigler, president of digital, brand and audience development. “And elevating Marisa, Kevin and Kelia into new leadership roles demonstrates the value of their contributions and our commitment to our network and brand partners.”

Endemol Shine North America is part of Endemol Shine Group, the production powerhouse created last year by the merger of Endemol, Shine Group and Core Media Group.  The company’s roster includes CBS’ “Big Brother,” Fox’s “MasterChef” and “MasterChef Junior,” NBC’s “The Biggest Loser” and “The Island” and CNBC’s “Restaurant Startup,” as well as “Steve Harvey,” AMC’s “Hell on Wheels” and DirecTV’s “Kingdom.”

The new team, led by Zigler, includes digital and social media for television, research and brand integration and partnerships, franchise management and licensing.

“We’ve now developed a structure that puts marketing, research, brand partnerships, licensing and digital all into one operational unit, allowing us to be creative, nimble and effective launching a television show, creating a digital network or developing a campaign for a brand partner or licensee,” Zigler added.

Petteway previously served as vice president of partnership marketing and development at Universal Music Group.