×
You will be redirected back to your article in seconds

Disney’s Hollywood Studios Theme Park to Get New Name

Disney plans to give its Hollywood Studios theme park a new name — which would become the park’s third since it opened in 1989.

Walt Disney Co. chairman-CEO Bob Iger revealed the planned rebranding while taking questions during the company’s annual shareholders meeting, held Thursday in San Francisco.

When asked by a young guest if Hollywood Studios would be renamed, Iger inadvertently said it would, but tried to backtrack when realizing the plans had yet to be announced. He provided no other details other than to say that the Orlando park is currently getting a significant overhaul, which would be followed by a rebranding when the updates are complete.

A number of attractions have been shuttered, including its backlot studio tour, to make way for new ones. Those could include additional “Star Wars”-themed rides and attractions. Mickey Mouse’s sorcerer’s hat from “Fantasia” (seen above) is also being removed, having blocked the facade of a replica of Hollywood’s TCL Chinese Theater, which houses “The Great Movie Ride.” That attraction is getting an upgrade as part of a partnership with Turner Classic Movies.

The park originally operated as Disney-MGM Studios until 2008.

Hollywood Studios is one of four theme parks that Disney operates at Walt Disney World in Orlando. The park has a theme of 1930s and ’40s Hollywood and houses the Tower of Terror, “Star Tours,” “Toy Story Midway Mania,” an “Indiana Jones” stunt show and other attractions. It also had been the home of an “American Idol” show, but that’s also ended its run.

Walt Disney World has a number of major updates under way, including the construction of an “Avatar” land inside the Animal Kingdom theme park. It also recently completed an expansion of Fantasyland inside the Magic Kingdom, the world’s most visited theme park each year.

More Biz

  • Tan FranceUnforgettable Gala, Inside, Los Angeles,

    'Queer Eye' Star Tan France to Host Audiobook Audie Awards

    “Queer Eye” resident style expert Tan France is taking on a slightly different project next month as he hosts the Audie Awards, which honors the best releases and achievements in audiobooks over the past 12 months. The ceremony, which takes place on March 4 in New York, is an annual event organized by the Audio [...]

  • Obit Obituary Placeholder

    Shelly Saltman, Former Fox Sports President and Promoter, Dies at 87

    Sheldon “Shelly” Saltman, the sports promoter behind the Billie Jean King vs. Bobby Riggs tennis match and Evel Knievel’s Snake River Canyon jump, died Saturday in Los Angeles. He was 87. The original president of Fox Sports, Saltman started his career as a sports announcer before moving to promotions at media companies like the Gillette Cavalcade [...]

  • Arista Records, Mogul Vision Launch Joint

    Arista Records, Mogul Vision Launch Joint Venture

    Arista Records and Smokepurpp/ Lil Mosey manager Josh Marshall today announced the launch of Mogul Vision Music, a new joint venture label focused on “breaking extraordinary talent and building artist careers through innovative A&R, branding and marketing strategy,” according to the announcement. Based in New York with Marshall (pictured above left, with Massey) as its CEO, the [...]

  • Jussie Smollett

    Jussie Smollett Faces Prison, Career Ruin if He Lied About Attack

    Jussie Smollett is facing prison time and the implosion of his career if it turns out he lied about being the target of a hate crime, legal and public relations experts say. “The best thing that Jussie can do is pray and pray a lot,” said Ronn Torossian, founder of 5W Public Relations. “If he [...]

  • Gerrit Meier Variety Strictly Business Podcast

    Listen: Red Bull Practically Invented Branded Entertainment. What's Next?

    With memorable moves like sponsoring Felix Baumgartner’s jump from outer space in 2012 to achieve the world’s farthest ever-parachute drop, Red Bull has been a pioneering force in branded entertainment. While known best for its line of energy drinks, the beverage maker has eschewed traditional marketing for content that blurred the boundaries between advertising and [...]

  • Martin Bandier to Be Honored at

    Martin Bandier to Be Honored at Songwriters Hall of Fame Ceremony

    Martin Bandier, outgoing chairman and CEO of Sony/ATV Music Publishing, will be awarded the Visionary Leadership Award at the 50 th Annual Songwriters Hall of Fame Induction and Awards Dinner. The ceremony will take place on Thursday, June 13 at the Marriott Marquis Hotel in New York City. According to the announcement, the Visionary Leadership Award “acknowledges a member of the Songwriters Hall of Fame Board [...]

  • Hong Kong Disneyland Remains in the

    Hong Kong Disneyland Remains in the Red but Reduces Losses

    The Hong Kong Disneyland Resort theme park remained in the red for the fourth straight year, but there are signs of improvement. For the financial year to end-September 2018, HKDL reported $769 million (HK$6 billion) of revenue from 6.7 million visitors, an increase of 8%. Net losses fell from $32 million (HK$291 million) to $6.92 [...]

More From Our Brands

Access exclusive content