You will be redirected back to your article in seconds

Digital Domain Holdings, Immersive Media Form Joint Venture For Virtual Reality Content

Digital Domain Holdings Ltd., the parent company of visual effects studio Digital Domain, has entered into a joint venture with virtual reality tech provider Immersive Media to create content, including VR content.

The joint venture, to be known as IM360, combines Digital Domain’s expertise in computer generated imagery and motion capture with Immersive Media’s 360-degree video hardware and software platforms.

See More: Oculus Launches Story Studio to Promote Virtual Reality Filmmaking

Immersive Media‘s 360-degree video systems — which can be used for VR or for more limited forms of immersive video — is based on tech developed for military and intelligence applications. Though not a famous name, products using its tech have been quite popular. Its cameras were used for Google Maps’ street view feature. Corporate clients using its tech include Disney ABC, American Express, Converse, Turner Broadcasting and Mountain Dew.

Immersive Media systems have been used in the “Taylor Swift Blank Space” interactive music experience in “CONAN360,” which lets fans enjoy Conan O’Brien’s comedy show in 360 degrees. It created 360-degree video experiences for Red Bull, Mercedes-Benz, National Geographic and MuchMusic. Its software can send 360-degree video to smartphones, tablets and VR goggles and is already being used for live-streaming of VR.

Digital Domain — the visual effects studio — provided the CG video on the first realistic, fully CGI rendered, 3D virtual reality film “Evolution of Verse,” which debuted at the 2015 Sundance Film Festival’s New Frontier exhibition. With this joint venture the company will continue to push into the VR space.

“To drive the content revolution,” said Digital Domain Holdings chairman/CEO Daniel Seah, “it’s crucial for us and our partners to be ahead of the curve. Immersive Media shares our vision of innovation, and this joint venture allows us to combine our unique complementary strengths.”

More Biz

  • Jussie Smollett Good Morning America

    Jussie Smollett Angrily Denies Complicity in Attack

    Attorneys for “Empire” actor Jussie Smollett issued a statement Saturday denying that he orchestrated his Jan. 29 assault, and saying he is “angered” and “devastated” by recent developments in the case. Chicago police want to interview Smollett, after learning new evidence from two Nigerian brothers who were released on Friday night. Local media outlets have [...]

  • Walt Disney Archives Founder Dave Smith

    Walt Disney Archives Founder Dave Smith Dies at 78

    Walt Disney Archives founder Dave Smith, the historian who spent 40 years cataloging and preserving the company’s legacy of entertainment and innovation, died Friday in Burbank, Calif. He was 78. Smith served as Disney’s chief archivist from 1970 to 2010. He was named a Disney Legend in 2007 and served as a consultant to the [...]

  • Colin Kaepernick Kneel

    Colin Kaepernick, Eric Reid Reach Settlement With NFL

    Colin Kaepernick and Eric Reid, two football players who alleged the National Football League colluded to oust them from the game after they started kneeling in protest of racial inequality during the playing of the national anthem, have reached a settlement in the matter, according to a statement from the sports organization and lawyers representing [...]

  • R. Kelly

    R. Kelly Could Be in ‘Big Trouble’ Over Alleged New Sex Tape, Attorney Says

    Strong allegations of sexual misconduct have followed R. Kelly for 25 years, but the singer has always managed to slip free. Yet reports that a videotape of him sexually assaulting an underage girl, combined with the outcry surrounding the Lifetime documentary “Surviving R. Kelly,” means that public sentiment, at the very least, is definitely not [...]

  • Christian Bale as Dick Cheney in

    New Media Residuals and Feature Films Contribute to Spike in Writers' Pay

    The outlook for members of the Writers Guild of America has brightened — even amid pervasive uncertainty in the entertainment industry. According to the most recent report to WGA West members, earnings surged 2.8% to $1.41 billion in 2017, thanks mostly to gains in feature films and new-media residuals. Total covered earnings for WGA West [...]

  • Joe Dante Gremlins

    Hollywood Execs Seek Licensing Deals at the New York Toy Fair

    On Feb. 16 more than 30,000 studio executives, buyers and toy company reps will gather in Manhattan for the annual Toy Fair New York, all vying for market share and trying to snag the latest hot trend in a fast-changing industry. Those working the film side of the business will focus much of their attention [...]

  • Lady Gaga Bradley Cooper A Star

    Universal Music Group Fuels 11.3% Rise in Vivendi's 2018 Revenues

    Vivendi’s revenues were up 11.3% to €13.93 billion ($15.7 billion) in 2018, powered by Universal Music Group, which delivered such hits as the “A Star Is Born” soundtrack and Drake’s new album. UMG’s revenues climbed by 10% to €6 billion ($6.8 billion) compared to 2017. On top of the “A Star Is Born” soundtrack, the [...]

More From Our Brands

Access exclusive content