×
You will be redirected back to your article in seconds

Cord Cutting Survey: 19% of Young Adults Have Dropped Cable or Satellite TV Service

The latest Pew Research Center survey of broadband adoption rates has sobering statistics for Hollywood. Some 19% of adults in the 18 to 29 age range have become cord cutters, dropping cable or satellite TV service, while another 16% have never had a traditional subscription TV package.

Pew Research Center’s Home Broadband 2015 study found that 24% of all American adults do not subscribe to cable or satellite TV service. Of those, 15% have become cord cutters in recent years while 9% qualify as “cord nevers.” The high cost of cable and satellite TV packages was cited by 74% of the cord cutters as the reason for dropping service.

Two-thirds of all adults who do not subscribe to cable or satellite TV cited alternate sources of content — Netflix, Amazon and Hulu among them — as the reason for not having a traditional pay TV service. The 2015 report marks the first time Pew Research Center has included cord-cutting queries in its Home Broadband surveys.

The study found that the overall adoption rate of broadband service in the home has dropped slightly from 2013, to 67% of U.S. households compared to 70% two years ago. The number of “smartphone-only” homes, in which smartphones are the sole source of online access, has climbed to 13% in 2015, up from 8% in 2013.

Among the 24% of American homes without cable or satellite service, the study found that 25% are smartphone-only while 54% have broadband in the home. Among the cord cutters, 58% have broadband and 27% are smartphone-only.

The shifts in TV-watching behavior are significant for the entertainment industry because so much of the profits of major media congloms are derived from cable networks that rake in affiliate fees from cable and satellite providers. This week, Disney’s stock is feeling the pinch of cord-cutting concerns, even as “Star Wars: The Force Awakens” is setting box office records around the globe.

The Home Broadband 2015 report is based on telephone surveys of 2,001 adults conducted in June and July.

More Biz

  • Smoke haze covers the Sydney Harbour

    Australia's Seven West to Merge With Affiliate Prime Media

    Australia’s Seven West Media has agreed a deal to acquire regional broadcast group Prime Media. The move is a further step in the consolidation of Australia’s traditional media industry. The two companies announced on Friday that Seven will make the acquisition entirely through the issue of new shares to the owners of Prime. Both companies [...]

  • Ron Meyer

    Ron Meyer Files $10 Million Suit Over Forged Rothko

    NBCUniversal Vice Chairman Ron Meyer has filed a $10 million suit against two art dealers, claiming they sold him a forged Mark Rothko painting in 2001. Meyer accuses Susan Seidel and Jaime Frankfort of duping him into buying the work. According to the suit, he was told that it would be included in an official [...]

  • Former movie producer Harvey Weinstein (L)

    Harvey Weinstein Seeks to Call Expert on 'Recovered' Memories at Rape Trial

    Harvey Weinstein’s attorneys are seeking to call an expert on “recovered memories” at his trial on rape and sexual assault charges. The defense has filed a motion asking to call Deborah Davis, a psychologist and professor at the University of Nevada at Reno. Davis is a frequent defense witness. She co-authored an article in 2006 [...]

  • Tekashi 6ix9ine Docuseries Coming From Showtime

    Tekashi 6ix9ine Docuseries Coming From Showtime and Rolling Stone

    Showtime Documentary Films today announced a new limited docuseries profiling controversial rapper Tekashi 6ix9ine. Titled “SuperVillain” and inspired by the Rolling Stone feature written by Stephen Witt, the three-part series will trace how a New York City deli clerk named Daniel Hernandez became superstar rapper Tekashi 6ix9ine — who racked up 2.6 billion streams and [...]

  • Fader Label Logo

    Fader Label Signs Two New Acts, Boosts Staff

    The Fader Label, home to Clairo, Matt and Kim and others, announced two new signings today along with three new hires on its staff. Charlie Burg and Zachary Knowles have joined the label’s talent roster, while Carson Oberg has come aboard as general manager, Yasmine Panah as project manager and Josh Hymowitz as label coordinator. They [...]

  • CBS HEADQUARTERS

    CBS-Viacom Merger Details Revealed, Shares to Trade on Nasdaq

    Negotiations between CBS and Viacom went down to the wire on the day the long-gestating transaction was finally sealed on Aug. 13. CBS Corp. and Viacom revealed the timeline of the merger talks in a Securities and Exchange Commission filing on Thursday that runs more than 650 pages. Also Thursday, CBS and Viacom said the [...]

  • Nile Rodgers and Merck Mercuriadis

    Hipgnosis Songs Raises Another $295 Million

    Hot on the heels of its deal to acquire a catalog of 108 Timbaland copyrights, Hipgnosis Songs has raised another $295 million (£231 million) — putting its total to nearly $800 million to date. According to the announcement, a total of 231,000,000 C Shares have been placed by Nplus1 Singer Advisory LLP  and J.P. Morgan [...]

More From Our Brands

Access exclusive content