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Macro, the media venture launched by former WME partner Charles King, is taking shape with the appointment of three execs in key roles.

Poppy Hanks, formerly senior VP for Tyler Perry’s 34th Street Films, has joined as senior VP of development and production. She will focus on recruiting talent and overseeing film and TV development.

Summit Entertainment alum Ron Hohauser signs on as chief financial officer. He previously held the same post at Summit. Before that he was a finance VP at Marvel Studios.

Michael Palank has been named VP of digital and business development. Palank comes to Macro from Will Smith’s Overbrook Entertainment. He previously worked with King at the William Morris Agency. He’s also worked as a consultant to a number of startup ventures, including Amplify, Topfloor and Science Media.

“I’ve worked with each of these executives in the past and I can honestly say that I am extremely proud to have each of them join the team,” King said. “With the world’s ever expanding appetite for diverse content, Macro has attracted three individuals with the passion, the interest and the experience to deliver the very best content.”

King aims to build Macro into a multiplatform media company focused on producing content for underserved minority auds. King is at the Sundance fest this week taking part in the Blackhouse Foundation’s showcase of African-American filmmakers.