You will be redirected back to your article in seconds

Hey, Hollywood Producers: Anime Expo Says It Has Your Next Big Project

UPDATED: The 24th annual Anime Expo wants Hollywood producers looking for their next big project to come to this year’s edition, to be held July 2-5 at the Los Angeles Convention Center, because that’s where they can find them.

“We’ve had Hollywood’s attendance and cooperation for a number of years,” notes Marc Perez, CEO of the Society for the Promotion of Japanese Animation (SPJA), sponsor of the expo. Expo officials note that Hollywood has turned to Japan for many successful projects, like Tom Cruise starrer “Edge of Tomorrow,” based on the Japanese novel “All You Need Is Kill,” and the upcoming film adaptation of Japanese manga “Ghost in the Shell,” starring Scarlett Johansson. And they want producers to know there’s more where that came from.

“We trying to appeal to producers,” says Perez. “We’re essentially the anime industry’s trade event. We’re hoping to connect the Japanese market with the American market.”

The expo is certainly large enough to do that. Officials are expecting more than 100,000 to attend this year’s event and it is expected to grow. In fact, AEG Facilities’ Los Angeles Convention Center has just announced a five-year agreement to host the Anime Expo through 2019, recognizing the event’s impact on the city’s economy.

“Los Angeles is excited to welcome Anime Expo back to the L.A. Convention Center for the next five years,” said L.A. Mayor Eric Garcetti. “L.A. is the creative capital of the world and a perfect home for North America’s largest anime and manga convention. We value our partnership with the Society for the Promotion of Japanese Animation and the Anime Expo, which generates $55 million for our local economy every year.”

“The last three years, we’ve trended to about 30% growth each year,” says Perez. “We’re seeing those numbers hold true for this year. Essentially, we’re L.A.’s Comic-Con, but our focus is Asian culture as opposed to domestic culture. It’s similar but we’re not attacking them; we’re just coming at it from an Asian perspective.”

A highlight of this year’s edition is a concert by Japanese pop group Momoiro Clover Z (MCZ), who collaborated with the American rock group Kiss on a No. 1 record in Japan and the musicvideo “Yume no Ukiyo Ni Saitemina (Samurai Son).” Paul Stanley and Gene Simmons of Kiss will be on hand at the Microsoft (formerly Nokia) Theater on July 2 to introduce MCZ. Tickets are available exclusively to Anime Expo badge holders and can be purchased at the Anime Expo website.

“We’ve been lucky to benefit from (MCZ) being willing to perform at an event at our show,” says Perez. “This is one of the first forays into the American market of a successful Japanese band. We’re happy to be a part of it.”

The Anime Expo has lots of other events planned for the holiday weekend including a fashion show sponsored by Sanrio featuring the 40th anniversary of the My Melody Hello Kitty Character, the U.S. premiere of the English dubbed “Sailor Moon Crystal” series and the 20th anniversary celebration of classic anime series “Evangelion.”

Other events include an anime musicvideo contest, late-night video screenings and gaming, and open-mic karaoke.

“We sell out the entire Los Angeles Convention Center,” says Perez. “We’ve got 400 exhibitors, 100,000 attendees. We’ll take over Microsoft Theater and Club Nokia, the ballrooms of the JW Marriott. This is a very large event. We’re trying to continue to push the Japanese aspect into Hollywood.”

For more information, visit the AX website.

More Biz

  • Kevin LilesUJA-Federation of New York's Music

    300’s Kevin Liles Joins NY:LON Summit Keynote Roster

    The Music Business Association (Music Biz) and Music Ally today announce that 300 Entertainment cofounder and CEO Kevin Liles will deliver a keynote interview at the fourth annual NY:LON Connect music business summit. The conference takes place January 16 – 17, 2020 at the Dream Downtown Hotel in New York. According to the announcement, Liles [...]

  • Warner Bros. HQ LA

    Small Brush Fire Breaks Out Above Warner Bros. Lot in Burbank

    UPDATED: A small brush fire broke out in the Hollywood Hills above the Warner Bros. studio lot in Burbank, Calif., causing the Warner Bros. lot to evacuate as a precaution, before its forward progress was stopped at around 5 p.m. Saturday. According to the LAFD, fire crews are working on putting out the “still active [...]

  • Woody Allen

    Woody Allen Settles $68 Million Suit Against Amazon

    Woody Allen has settled his breach of contract lawsuit against Amazon, which canceled a four-picture deal with the filmmaker amid the #MeToo movement. Allen’s attorneys and lawyers for Amazon filed a joint notice dismissing the case on Friday night. Terms of the settlement were not disclosed. Allen filed suit in February, alleging that Amazon had [...]

  • Scott Stuber, Ron Howard are seen

    Netflix's Scott Stuber: Film Biz Needs to 'Be Calm and Talk Through' Exhibition Disputes

    Netflix film chief Scott Stuber urged film producers and exhibitors to come together to reach a consensus on exhibition window disputes as Netflix and other streaming giants move forcefully into feature production. Stuber, Netflix’s VP of film, spoke Saturday morning at the Producers Guild of America’s Produced By NY conference in a wide-ranging Q&A with [...]

  • Donald Trump Hollywood Racism

    President Trump Bashes Report of Talks With Mark Burnett for New 'Apprentice' Series

    President Donald Trump took to Twitter on Saturday morning to blast as “fake news” a report earlier this week that he is planning to develop a TV series with “The Apprentice” creator Mark Burnett following his time in the White House. On Thursday, the Daily Beast reported that Trump has been talking to Burnett, a [...]

  • BMG Music

    BMG Announces Move to Bigger Digs in L.A., Following Nashville and NYC Relocations

    Less than two months after announcing a planned move to a bigger and better facility in Nashville, BMG has declared plans to do the same in Los Angeles, with a deal in place to develop a two-story, 30,000-square-foot facility in the Miracle Mile district. It won’t be a long move: the location for the “proposed” [...]

  • Vaping

    'Veronica Mars' Former Casting Assistant Reportedly at Center of Vaping Injury Epidemic

    The vaping-related lung injury epidemic that has caused 39 deaths and sickened over 2,000 e-cigarette users across 49 states may have had an unlikely culprit: Joshua Mathias Temple, a former “Veronica Mars” casting assistant, who also appeared as an actor in one of the show’s episodes, has been identified as a possible central figure behind [...]

More From Our Brands

Access exclusive content