×

Former Shine Group Chief Joins Foundry VFX Firm As CEO

Former Shine Group chief Alex Mahon has joined London-based vfx firm the Foundry as CEO.

The deal comes on the heels of HgCapital’s acquisition of the firm, which produces vfx and visualization software used in design and entertainment, in July. Mahon said she aims to expand Foundry’s base of operations at a time when demand for visual design and storytelling tools is exploding across entertainment and other industries.

Mahon succeeds Bill Collis as CEO. He will remain president and a board member.

Mahon is one of the U.K. television’s most highly regarded executives. She said the CEO role at Foundry appealed to her because the company’s focus blends technology with storytelling and international growth.

“That ability to evolve and create at a rapid pace — that’s a very exciting place to be,” Mahon told Variety. “The overlap of technology and creative storytelling is very attractive to me.”

Despite her background in TV production and distribution, Mahon said Foundry does not intend to expand into original production. In fact, the company aims to spread its wings as a provider of design and visualization tools to high-end industries outside of media, ranging from footwear to car dashboards to virtual reality products. “Everybody is constantly looking for visual ways of communication,” Mahon said.

Mahon previously ran Elisabeth Murdoch’s Shine Group production conglomerate. She was a key player in its rapid growth from 2006 through 2014 with acquisitions and the launch of international outposts in Europe and Australia. She stepped down from Shine Group in late 2014 after its merger with Endemol.

Before Shine, Mahon held exec posts at Talkback Thames, FremantleMedia and RTL Group.

The Foundry was formed in 1996. It has offices in Dublin, Manchester, Los Angeles and Silicon Valley, Shanghai and Austin, Texas.

Mahon’s “wealth of experience within both the technology and creative areas will support the huge growth potential of this innovative company over the next stage of its development,” said Hg Capital managing partner Nic Humphries.

More Digital

  • Neilsons Measurment Problems TV Digital

    AT&T's Ad-Tech Unit Xandr Buys Clypd To Help Place TV Commercials More Precisely

    Xandr, the AT&T ad-technology unit, has purchased a new company that helps advertisers use data to place commercials in front of the audiences most likely to want to watch them The AT&T division said Friday it had acquired clypd, a company that helps advertisers move forward in a growing desire by Madison Avenue to run [...]

  • AT&T Logo Building

    AT&T TV Now Price Hike Coming Next Month, Base Package to Cost $65

    AT&T is instituting a substantial price hike for its live TV streaming service AT&T TV Now: Customers who have subscribed to the service’s basic “Plus” package will see their bill go up by $15, to a total of $65 per month, starting next month. The telco has started to inform existing subscribers about the price [...]

  • Disney-Family-Movies

    Disney Family Movies SVOD Service Is Shutting Down Ahead of Disney Plus Debut

    After 11 years, Disney is pulling the plug on Disney Family Movies On Demand — with the service’s shutdown coming just days before the launch of the Mouse House’s Disney Plus. Disney Family Movies, which cost between $5-$10 per month, has been available via pay-TV providers in the U.S., including Comcast Xfinity, Charter Communications, Verizon [...]

  • Amazon Orders ‘All or Nothing: Tottenham

    Amazon Orders ‘All or Nothing: Tottenham Hotspur’ Soccer Doc Series

    Amazon has greenlit a new “All or Nothing” sports documentary series, this time following London-based soccer team Tottenham Hotspur. “All or Nothing: Tottenham Hotspur” will follow a year in the life of the team, charting the ongoing 2019-20 season. The squad made it to the final of the European Champions League last year, losing to [...]

  • Jeffrey Katzenberg

    Jeffrey Katzenberg's Quibi Picks T-Mobile as Wireless Launch Partner

    Quibi, the short-form mobile TV service founded by Jeffrey Katzenberg, announced a pact with T-Mobile to be the official telecommunications partner for its April 2020 launch. T-Mobile will be the exclusive wireless distributor when Quibi launches next spring. However, the arrangement doesn’t mean only T-Mobile customers will be able to subscribe to Quibi: Anyone will [...]

  • Steve Kornacki

    Steve Kornacki, Chris Matthews Stand at Center of New NBC News Podcasts

    After vowing to press ahead more directly into the world of podcasts, NBC News is readying the launch of three additional audio shows centered around politics. “Article II: Inside Impeachment” will help listeners understand the impeachment process. The program, new episodes of which are slated to debut Mondays, Wednesdays and Fridays as people head for [...]

More From Our Brands

Access exclusive content