Technicolor has just reached a deal with Mediacontech to acquire Mikros, the shingle behind Oscar-winning animated short “Logorama” and Visual Effects Society award-winning “The Bear” commercial. Mikros also nabbed the Cesar and Techniques nod from the French Academy of Motion Picture Arts and Techniques two years in a row.
Shingle, which is headquartered in Paris and has office in Montreal, Canada, launched an animation division in June 2012 to work on toon features, starting out with the comicbook-based “Asterix, The Land of the Gods,” which proved a B.O. success. The company also worked on “Mune” and “The Little Prince.” Mikros is also a significant player in the commercials biz with clients such as Evian, Dior and Audi.
With the acquisition of Mikros, Technicolor is looking to strengthen its standing within the toon and advertising markets, perceived by the company as a major growth drivers. Technicolor recently acquired Ouido Productions, a French-based shingle specializing in animated TV series.
“The acquisition of Mikros Image aligns with our strategic objective to grow in animation and advertising,” said Technicolor’s CEO Frederic Rose. “Their proven expertise in feature animation film and advertising will strengthen our offering.”
Under the deal, which is expected to be completed in the second quarter of 2015, Mikros Image will retain its own brand and management.