Agent Gregory Weill Helps Clients Like Lea Seydoux Conquer France

Consider agent Gregory Weill, co-founder of Paris-based agency Adequat, as the French Ari Gold. Like the fictional character in “Entourage” — and unlike most agents in France — Weill likes to develop deep friendships with the talent he reps, a new generation of actors, from Lea Seydoux to Tahar Rahim to Charlotte Le Bon.

“My obsession is to work with young talent. I like building something really consistent by showing them how to be selective when it comes to choosing their projects. That’s why I like being involved in their careers (from) the beginning,” says Weill, whose clients also includes Leila Bekhti, 31, Anais Demoustier and Ana Girardot,  both 27.

Thesp Louis Garrel, whose directorial debut “Two Friends” opened at Cannes’ Critics Week, and Berenice Bejo, “The Artist” star who just completed shooting Brady Corbet’s “The Childhood of a Leader,” have been with Weill since his start as an agent. “I’m drawn by the idea of building a harmonious family of actors and directors who want to work with each other,” Weill tells Variety at his stylish office in the heart of Paris’ Le Marais.

In the past couple of years, Weill and agency co-founder Laurent Gregoire (whose clients include Marion Cotillard and Vincent Cassel) have aimed to expand their global scope, fostering the careers of their talent abroad via collaborations with agencies in the U.S. (such as WME and UTA), and the U.K. (notably Hamilton Hodell), and helping them connect with international producers.

Weill recently introduced Le Bon to helmer Mateo Gil, who ended up casting her in his next film, “Project Lazarus.” Rahim has gradually gained international traction, having starred in Elie Wajeman’s “The Anarchists,” and upcoming “The Last Panthers” for BSkyB and Canal Plus. He’ll next shoot Kiyoshi Kurosawa’s “The Woman in the Silver Plate” in Paris.

The agent says his approach is “to preserve the talent’s French identity and image outside the country, while developing a potential Hollywood career.”

Weill grew his ambitions slowly, starting at the bottom rung of the ladder at Paris-based Intertalent as a trainee 18 years ago, and then moved up to become assistant to Gregoire, before they went off on their own.

“I didn’t cut corners,” Weill says. “Since I started working very young, it gave me the (opportunity) to take my time and get to know the business inside out.”

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