Penske Media Corporation has partnered with digital media company Tokyo Sangyo Shimbun to launch Variety Japan. The Japanese-language entertainment publication goes online Sept. 28.

Tokyo Sangyo Shimbun, which runs the Gudget Tsushin news service, has signed a multi-year license to manage the site. Content on Variety Japan will include significant entertainment industry news translated from Variety.com, as well as original reporting on the Japanese entertainment business.

“I am excited to be spearheading this initiative, as I have always believed that international licensing is an effective and rewarding way to expand globally respected brands such as Variety,” said Paul Woolnough, PMC’s executive VP Business Affairs and International Operations. “We look forward to the launch of Variety Japan, and I envisage it will be the catalyst for more foreign language versions of not just the Variety brand, but all of PMC’s properties.”

“Japan is an incredibly important market to the entertainment industry, which makes this extension of the Variety brand a natural next step,” said Claudia Eller and Andrew Wallenstein, Co-Editors-in-Chief of Variety.  “We look forward to working with our new partners at Tokyo Sangyo Shimbun.”

“We are extremely proud to have the opportunity to partner with Variety, bringing the leading entertainment publication to a broader audience in Japan,” said Eiichiro Fukami, President of Tokyo Sangyo Shimbun, Inc. “We look forward to many years of collaborating with PMC and the entire Variety organization.”

“Variety has 110 years of great history. We look forward to providing the Japanese entertainment business, professionals and fans with global entertainment content,” said Shinichi Hirasawa, Editor-in-Chief of Variety Japan.

“We are proud of working together and being a group member of Variety which has been dedicated to the global entertainment industry and Hollywood history for long time,” said Hiroyuki Nishimura, Editor-in Chief of Variety Japan.

Founded in 1905, Variety is the leading entertainment industry trade publication, read by decision makers, influencers and celebrities.