Mainland Chinese broadcast and production group, Star China Media has appointed Iris Xia as deputy general manager. She replaces Vivian Yin, who is leaving the company to become CEO of FremantleMedia China.

Based in Shanghai, Yin will report to Paul O’Hanlon, Managing Director, FremantleMedia Asia.

Xia, who was educated in the U.K. and began her career with Shanghai Media Group, has been with Star TV and Star China Media for 11 years. She will work closely with Michael Rodrigue, CEO of The Format People, whose contract with Star China Media has been recently renewed.

Star China has imported and adapted international formats including “The Voice of China,” and “So You Think You Can Dance,” and recently factual entertainment format “Infinite Challenge,” from South Korea’s MBC. It has also been responsible for exporting shows including “Sing My Song,” currently being distributed globally by ITV Studios, and recently been sold to Vietnam’s VTV3.

Yin takes over from Yu Le who is leaving FremantleMedia to move to Australia with his family.

“FremantleMedia’s China business is a critical part of our strategic growth in the region. Vivian’s strong sense of content creation and hands on production expertise, plus her experience as a highly regarded executive at Star China will be a fantastic asset as we step forward with our plans in China,” said O’Hanlon in a statement.