×
You will be redirected back to your article in seconds

China’s Huayi Brothers Adds First Imax Screens

Huayi Brothers has signed a deal to install Imax screens at three of its cinemas in China. Giant screens will be added at existing Huayi Brothers Cinema multiplexes in Beijing and Wuhan, and to a new-build project in Hefei.

Imax and Huayi have previously been involved in film production, but not in exhibition. Huayi’s Feng Xiaogang-directed “Aftershock,” was the first Imax local-language DMR title and was one of China’s highest-grossing films of 2010, grossing $102 million.

In 2012 Huayi committed to making eight titles in the Imax format. It has now made Chinese-language Imax releases “Tai Chi 0,” “Tai Chi Hero,” “Back to 1942” and “Chinese Zodiac” in 2012, “Journey to the West” and “Young Detective Dee” in 2013 and the recent hit “Dragon Blade” in 2015.

Huayi expanded into cinema operation in 2010. Its Huayi Brothers Cinema Investment company now has 15 complexes in 11 cities including Chongqing, Beijing, Shanghai, Wuhan and Shenzhen.

“As the first Chinese and international studio to remaster a blockbuster film to the Imax format, Huayi Brothers has played an important role in our evolution and success in China. Today’s agreement builds on this success and marks a new chapter in our strategic relationship,” said Don Savant, Imax managing director Asia Pacific, in a prepared statement.

More Biz

  • Woodstock 50 Festival Postpones Ticket On-Sale

    Woodstock 50 Festival Postpones Ticket On-Sale Date

    UPDATED: The troubled Woodstock 50 festival has run into more difficulties, as multiple sources told Variety late Friday that the April 22 on-sale date for the event has been postponed. Agents for artists scheduled to perform at the festival — which include Jay-Z, Dead & Company, Chance the Rapper, Miley Cyrus, Imagine Dragons and Halsey [...]

  • National Enquirer - Jeff Bezos

    Hudson Media CEO James Cohen Purchases the National Enquirer

    Hudson Media’s CEO James Cohen announced Thursday that he will purchase the National Enquirer as well as American Media’s other tabloids, the Globe and the National Examiner. With the purchase of the National Enquirer, which Cohen reportedly bought for $100 million, he plans to strengthen their collaborative efforts, documentary shows, weekly podcasts, and theme parks. [...]

  • Amazon

    Amazon Music’s Free Tier Is More Advertising Play Than Spotify Killer, Analysts Say

    When news began to spread last week that Amazon Music’s long-anticipated free streaming tier was imminent, headlines emerged about its threat to Spotify and Apple Music, with some stories saying that Spotify’s stock price dropped in response to the news. But not only was today’s launch of the free tier basically a soft one — [...]

  • Nicki MinajCFDA Vogue Fashion Fund Dinner,

    Nicki Minaj Parts Ways With Longtime Managers (EXCLUSIVE)

    Nicki Minaj has parted ways with Gee Roberson and Cortez Bryant and Blueprint/ Maverick Management, a source close to the situation confirms to Variety. She had worked with the pair for the majority of her career. The source says the decision was mutual and amicable, and there was no specific reason for the split, adding [...]

  • Amazon

    Amazon Music Launches Free Streaming Tier, Through Alexa Only (for Now)

    Amazon Music today basically soft-launched its free streaming tier, in which U.S. customers of its Alexa voice assistant will have access to top Amazon Music playlists and thousands of stations, at no cost. The limited access that the new free service provides — it’s only available through Alexa, and when the listener requests a song, [...]

  • Donald Glover and Adidas Launch Short

    Donald Glover and Adidas Launch Partnership With New Shoes and Short Films (Watch)

    Donald Glover and Adidas Originals today announced Donald Glover Presents, a creative partnership that unveiled a new line of shoes and a series of brief — and very funny — films to accompany them. (Watch them below.) Donald Glover Presents reimagines threeAadidas styles, the Nizza, the Continental 80, and the Lacombe. The shoes feature uneven [...]

More From Our Brands

Access exclusive content