Busan’s Asian Film Market, which opened its doors on Saturday, has added new functionality in a quest to stay ahead of changes in the movie industry marketplace.
Challenges to the industry include a digitally-fueled surplus of production and the slowing of the indie sales business. Challenges to organized markets include a burgeoning of other sales events, and the growing ability of buyers and sellers to connect – and screen – movies online.
Opportunities include the emergence of stars and stories from the Internet and the breakneck expansion of the Chinese entertainment industry.
Subsidiary events debuting this year — the e-IP sidebar and the Asian Casting Market – are both intended to address those new directions.
Busan, which now pitches itself as a regional event, began restructuring its Asian Film Market in 2013 when it started charging for accreditations and cutting down hospitality benefits.