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Panavision Expands In New Orleans

New facility is Light Iron's first brick-and-mortar location in Louisiana

Panavision has opened a new, larger facility in New Orleans, establishing the first brick-and-mortar facility in Louisiana for its Light Iron division.

The new Nola location will be the first complex occupied by Panavision and Light Iron since Panavision’s acquisition of the digital post company in 2014.  The new facility is located in Jefferson Parish, a mere block from Panavision’s first New Orleans site.

This new space will offer tech solutions to Louisiana-based film projects for production needs ranging from pre-production to post.  Available features will include a range of filmmaking equipment, access to on-site technicians and optics specialists and a DI theater, which is networked to enable remote DI sessions with facilities across the country.  The joint facility will also feature a room optimized for shooting test footage i.e. a space to prep gear, shoot against test charts, calibrate equipment and make sure the cameras and lenses are working to the satisfaction of customers.

Panavision will staff employees from its previous New Orleans locale to fill vacancies at the new facility, but Light Iron will staff up at the new location.

Of the company’s decision to size-up its physical presence in New Orleans, Panavision CEO and president Kim Snyder noted the continued growth of Louisiana’s film market.

“The infrastructure and crew-base have built up significantly, and the number of projects being shot has grown such that we needed to expand our footprint to support the community’s needs,” Snyder explained.

She added, “We made this investment to support the filmmakers in the region and this move makes it possible for us to provide a full portfolio of innovative, creative solutions, as well as physical resources and experts more expediently.”

A proponent of “the marrying of camera and post production,” Light Iron president Michael Cioni hopes that the move will enhance productivity.

“When a cinematographer or crew member has questions about workflow, we have the onsite resources available to answer them in real-time,” Cioni said.

Cioni cited an increase in customer demand and “Panavision’s footprint in the state” as indicators that it was time for the workflow solutions company to establish a physical presence in New Orleans.

Services and rentals provided–within the state of Louisiana — by Panavision and Light Iron will qualify for the state’s 30% tax incentive credit. However Panavision’s New Orleans expansion comes just six months after Louisiana governor Bobby Jindal imposed new restrictions on the state’s film production tax incentives — a move that raised concern about Louisiana’s future as a production hub.  Jindal approved legislation that set $180 million as the state’s yearly cap for the amount of credits it can redeem as well as a $30 million cap on credits for any given individual project.

Since its opening, the new facility has serviced Paramount’s Tom Cruise sequel “Jack Reacher: Never Go Back” and Fox’s “Scream Queens.”

 

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