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NCAA Tournament’s ‘Cinderella’ Stories Have Become a Popular Media Myth

Mercer beats Duke? Harvard wins again? Despite what you read and hear, it's not as shocking as you might think

Myths die hard in the media, especially if there’s a good, familiar story undergirding them. So it is with the NCAA basketball tournament, and the notion of a “Cinderella team” emerging – some program without a storied, big-conference pedigree that makes a deep run, busting brackets along the way.

Certainly, it’s irresistible for sportswriters and pundits, offering a David-and-Goliath angle that can’t help but galvanize attention and buzz even among those with only a marginal interest in the games.

It’s a good story, all right. If only it were still true.

Sure, there are still traditional powers that tend to be in the championship chase year after year. But the so-called “one and done” rule, which essentially dictates that players spend at least one year in college (reaching the age of 19) before bolting to the National Basketball Assn., has seriously diminished any program’s claim to year-after-year supremacy, and heightened parity within the college ranks.

In the opening round, televised across the Turner Networks and CBS, lower-ranked teams have already produced some eye-popping upsets. That included Friday’s defeat of Duke by 14th-seeded Mercer and Harvard’s latest humbling of a significantly higher seed. The “Who is Mercer?” stories — spoiler alert: Small university in Georgia — began cropping up almost immediately.

Still, the Duke parading around in those uniforms today isn’t the one of the 1990s. Moreover, this Blue Devil squad was led by a freshman, Jabari Parker, who will likely be wearing an NBA uniform soon, while Mercer had a number of more experienced seniors on its roster.

Even so, one suspects a lot of the saps who picked Duke to win several games in tournament pools made those judgments based strictly on reputation, being unable to pick any of its players out of a lineup.

The real beneficiaries of perpetuating the Cinderella scenario, meanwhile, aren’t the players but the media and the coaches. Upsets help keep ratings high. For the coaches, performing well in the tournament has become the quickest ticket to higher-paying, higher-profile gigs, from Butler’s Brad Stevens graduating to the NBA to Florida Gulf Coast’s Andy Enfield, last year’s darling, who was promptly wooed away by USC. (Not surprisingly, one needn’t look hard to find headlines from 2013 proclaiming FGC a “Cinderella.”)

The tournament remains great fun because of its sudden-death format. And in a strange way, the dilution of talent has only made the games more unpredictable, and thus more intriguing.

Those running around talking about who fits this year’s glass slipper, however, are being fooled by a myth the media has no incentive to let go. And while the NCAA keeps rolling in dough despite a flawed system, those who view the tournament through the prism of what it once was are, inevitably, making a sucker’s bet.

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